I just want to say, the guys over at Cheshire Cat Marketing are amazing! I couldn’t have asked for a better bunch of people to constantly be in contact with. Whether it was checking up on me and my business or being open to listening to my ever changing ideas! Everything in between too! I would recommend them to anyone wanting, social media or anything marketing wise for your business!
SEO that ranks, not just reports
Honest, results-driven SEO for SMEs across the UK, Europe and the US. We do the technical work, the content work, and the tracking. You get more of the right people on your site.
A few of the many businesses we've worked with, big and small
Working with UK businesses since 2016
What you'll actually get
We don't sell SEO that looks good in a spreadsheet. We sell SEO that brings in the kind of traffic that turns into customers. That means proper keyword research, technical fixes, content that ranks because it's actually useful, and reporting that tells you what's changing and why.
Get found by people ready to buy
We focus on keywords that bring in the kind of visitors who actually want what you sell. Not vanity rankings.
Sustainable growth, not quick wins
SEO compounds. The work we do this month keeps paying back next year and the year after. Properly built, it's the cheapest channel you've got.
Reports a human can read
Monthly reports in plain English. What we did, what changed, what's next. No 40-page PDFs full of jargon.

Run by two people, who care a bit too much
Cheshire Cat Marketing is Rhiannon and Darren. We founded it in 2016 because we'd seen too many small businesses burn through agency budgets and end up with a slow site and a stack of invoices.
Your main point of contact is a senior person who stays with you throughout, involved in the work rather than relaying messages from a separate team. That's how we keep the standard high and the price honest.
- Five-star rated, every review 57 reviews across Google and Facebook. Not one of them below five stars.
- Award-winning Shortlisted more times than we can neatly list, and we've taken a good few home.
- Everything done in-house No freelancers, no white-label, nobody you've never met touching your account.
- Outspoken, honest support We'll tell you when something won't work, even when it'd be easier to take the money.
What other agencies charge extra for
Most SEO agencies list a price, then bill you separately for content, audits, backlinks and the work that actually moves rankings. We include it all in the monthly fee. Here's what that means in practice.
- New content writing Blog posts, landing pages, product copy. Written by humans, not AI.Included
- Backlink work Quality citations and outreach. We won't buy you spam links that get you penalised.Included
- Deep technical audits Proper deep dives, not just surface-level tweaks.Included
- AI Overviews optimisation ChatGPT, Gemini, Perplexity. The search game changed and we changed with it.Included
- E-E-A-T credibility work Author bios, schema markup, expertise signals. Without it, you won't rank in YMYL spaces.Included
- Conversion rate tracking Rankings don't pay the bills. We track what converts and tune accordingly.Included
- Plain-English reporting Written by the person doing your work, not auto-generated. You'll actually read it.Included
- Direct access to your senior contact No account managers in the way. Your contact is hands-on with the work, end to end.Included
All included in the monthly retainer. No 'add-on' invoices. No surprise costs.
Transparent SEO pricing, everything included
Three starting points rather than a fixed menu. Every business needs a slightly different mix, so we scope what yours actually needs and price from there. What doesn't shift is what's included. Content, audits and backlink work sit inside the retainer and never arrive as a separate invoice.
Starter SEO
For small businesses and new sites that need SEO foundations done properly.
- Keyword research and competitor analysis
- Local and national SEO
- On-page SEO (47+ factors)
- Technical SEO (30+ factors)
- Content optimisation
- AI Overviews basics
- 1 new content piece per month
- Google Analytics + Search Console setup
- Monthly plain-English report
- Direct access, no account managers in the way
- Rolling monthly, 30 days notice
Growth SEO
For businesses ready to take SEO seriously and outrank the competition.
- Everything in Starter, plus...
- 2 new content pieces per month
- Full AI search optimisation (ChatGPT, Gemini, Perplexity)
- Backlink audits and outreach
- Internal linking strategy
- E-E-A-T credibility work
- Conversion rate tracking and recommendations
- As much contact as you want, no fixed schedule
- Strategy input whenever it is useful, not on a timetable
- Priority email support
Complete SEO
For competitive markets and bigger sites. Ecommerce, multi-location, anywhere there's a lot of ground to cover.
- Everything in Growth, plus...
- 4 new content pieces per month
- Digital PR campaigns as part of the mix
- Deep technical audits, not surface-level tweaks
- Full ecommerce SEO (product, category, schema)
- Multi-location / international SEO
- Reporting built around the numbers you care about
- Strategy time whenever it is useful, on your terms
- Direct phone access
- Free initial migration audit if switching agencies
Enterprise & bespoke SEO programmes
These packages cover most businesses, but plenty don’t fit standard tiers. International SEO across multiple territories, enterprise ecommerce with thousands of SKUs, M&A migrations, agency-of-record relationships, or anything else that needs custom scoping. We’ll spec what you need and price it honestly. Most clients in this range spend £2,500-£8,000/month with us.
Discuss a bespoke programmeStarting prices, ex VAT. The figure moves with how competitive your market is and how much content you need each month. Rolling monthly, no long tie-ins. Get an exact number for your business.

Why SEO matters more than ever
Paid ads are getting more expensive every year. Social reach keeps shrinking unless you pay to play. Email needs people to give you their address first. SEO is the one channel where the audience is actively looking for what you sell, and you don’t pay per click.
Done well, SEO becomes the foundation of everything else. Better landing pages convert paid traffic harder. Useful blog posts feed your email list. Strong rankings build trust before someone even visits your site.
And done badly, it’s a complete waste of money. Which is why we don’t take SEO clients we can’t actually help. The discovery call sorts that out before either of us commit to anything.
Book a free chatThe kind of results we get
Real numbers from real clients. Names redacted because not everyone wants their growth strategy public.

To the top of page one for House of Oak
SEO, Google Ads and a full site rebuild for a 40-year Yorkshire furniture brand. Strong organic growth, efficient ad spend, and a faster, better-looking store.

SEO strategies that drive growth
Local trades in Northwich, ecommerce brands shipping nationwide, the foundations are the same. Get the technical stuff right. Build content people want to read. Earn links from sources that matter. Track everything.
- Technical site audit
- Keyword research & mapping
- On-page optimisation
- Local SEO & Google Business Profile
- Content strategy & production
- Link building & digital PR
- Competitor gap analysis
- Monthly performance reports
What's in our SEO packages
Every project's different. We tailor what we do to what you actually need. Here's the toolkit.
Technical SEO
Site speed, crawlability, indexing, schema markup, Core Web Vitals. The plumbing nobody sees but Google cares about.
On-page optimisation
Title tags, meta descriptions, headings, internal linking, image alt text. Where most agencies stop. Where we start.
Local SEO
Google Business Profile, local citations, location pages, review strategy. Non-negotiable if you serve a specific area.
Keyword research
We find the terms your customers are actually searching for. Not the ones that look big on a tool but never convert.
Content strategy
Blog posts, landing pages, supporting articles. Written by humans, optimised for search, structured to convert.
Monthly reporting
Rankings, traffic, conversions, what we did, what's next. Every month, in plain English. No surprises.
Frequently asked questions
If we haven't covered it, just ask. The chat tab in the corner gets straight through to a real person.
How long until I see results?
Honest answer? Three to six months for meaningful movement, twelve months for compounding gains. SEO is the long game. Anyone promising rankings in 30 days is selling you something that won't last.
Do I have to sign a long contract?
No. We work month-to-month. Stop whenever. We don't lock anyone in because we don't need to. If we're not getting results, you should be able to walk away. If we are, you won't want to.
Will you guarantee #1 rankings?
No, and run from anyone who does. Google's ranking factors are a moving target. What we can guarantee is solid technical foundations, content that's genuinely useful, and a reporting cadence that tells you exactly what's working.
Do you do local SEO specifically?
Yes. Big chunk of our work. Cheshire and the wider North West, Staffordshire, North Wales. Google Business Profile setup and management, local citations, location-specific landing pages, and the review strategy that ties it all together.
Can you work alongside our existing developer?
Yes. Most SEO work needs developer changes (page speed, schema, redirects, internal linking). We brief your dev team in plain language, and we'll do the work ourselves on WordPress sites if you'd prefer.
Do you do SEO for ecommerce?
Yes. Product page optimisation, category structure, faceted navigation, schema for products and reviews, internal linking strategy. WooCommerce, Shopify and Magento all covered.
Other services that pair well
Most of our clients use more than one service. Here's what tends to go together.
Five-star rated. Real clients. Real results.
We've been delivering for SMEs across the UK and Finland since 2016. Read what they actually say.
I’ve just phoned and spoken to Rhi, who has been absolutely incredible! I phoned to cheekily ask for some advice, as I am fundraising for a charity event. She was incredible, offering advice, guidance and ideas. The support was truly incredible and has allowed me now to hopefully generate more publicity and support for the event I am supporting.I am in awe of her friendly disposition and her generosity of her experience.Her entire demeanour was approachable and supportive and offered a true unique perspective, whilst being situational and economically aware.So pleased, and touched to have had such a wonderful and postive interaction and would encourage anyone to use their services again.
The Cheshire Cat team are fantastic. They really care about understanding your business and doing a great job. Each time they send me some posts to approve I'm always thrilled with the results - and with 20+ years marketing experience, I'm not an easy person to please! We've seen our followers steadily grow whilst we've been working with them - recommended!
Let's talk about your seo
Book a free chat. We'll have a look at where you are now and tell you honestly whether we can help.
Book a free chatSEO, broken down
- Local SEO ServicesTurn up in the map pack when someone nearby searches. Google Business Profile, citations, reviews and local landing pages, done properly.
- Technical SEO ServicesCrawling, indexing, site speed, structured data and Core Web Vitals. The unglamorous work that stops good content going nowhere.
- Ecommerce SEO ServicesCategory and product pages that rank, written by people rather than spun from a template. WooCommerce, Shopify and Magento stores.
- SEO Agency CheshireSEO for Cheshire businesses, judged on the enquiries it brings in. Technical fixes, local search, content and links, from a team in Northwich.
- AI Search OptimisationBe the source an AI answer quotes. We measure how many of your searches already end in an AI answer before selling anything, then make you easier to quote.

