Skip to content

Technical SEO that fixes what Google can't see

Site speed, crawlability, indexing, schema, Core Web Vitals. The plumbing that makes everything else work. We find what's broken and fix it.

5.0
57 five-star reviews

A few of the many businesses we've worked with, big and small

Technical SEO work in progress at Cheshire Cat Marketing

Why technical SEO comes first

You can write the world’s best content. If Google can’t crawl your pages, can’t render them properly, or thinks they’re duplicates of something else, none of it ranks. Technical SEO is the foundation. Get it wrong and content marketing is wasted effort.

The good news: technical SEO is mostly one-and-done. Audit the site, fix what’s broken, set up monitoring, and most issues stay fixed. Unlike content (constant) or links (constant), technical work compounds and the value lasts.

Every audit we do finds the same patterns. Bloated themes from page builders. Missing schema. Broken redirects from old site migrations. Internal linking that doesn’t make sense. We fix all of it and document everything so your future team has the full picture.

Book a free chat
  • Speed that ranks

    Core Web Vitals fixed properly. LCP under 2.5s, CLS under 0.1, INP under 200ms. The rankings follow.

  • Crawlable, indexable, found

    robots.txt, sitemap.xml, canonical tags, redirects. The infrastructure search engines actually look at.

  • Schema that gets results

    Structured data done properly. Product, Review, FAQ, Organization, Article. Rich results that boost click-through.

62% traffic increase from technical fixes alone

62% traffic increase from technical fixes alone

Cheshire ecommerce client. Audit found 47 indexable thin pages, missing canonical tags, page weight 3x over budget. Six months after fixes, organic traffic up 62%. No content work, no link building. Just technical work paying back.

  • 62% traffic uplift
  • 47 issues fixed
  • 0 new content needed

What's in our Technical SEO packages

Every project's different. We tailor what we do to what you actually need. Here's the toolkit.

  • Full technical audit

    30+ page audit covering crawl, index, render, speed, schema, mobile, security. Documented and prioritised.

  • Core Web Vitals

    LCP, CLS, INP all measured, attributed to specific elements, fixed at the source. Real device data, not just lab tests.

  • Schema markup

    Product, Review, FAQ, Article, Organization, LocalBusiness. Implemented properly, validated, monitored.

  • Crawl & index

    robots.txt review, XML sitemaps, canonical tags, redirect chains, internal linking architecture.

  • JavaScript SEO

    React, Vue, Next.js sites with proper rendering. Pre-rendering or SSR where it matters.

  • Migrations & redirects

    Site migrations done right. Redirect mapping, post-launch monitoring, rank recovery plans if anything tanks.

Canonical tags, internal linking and Search Console monitoring are covered too.

Technical SEO is included in every package

We don't sell technical SEO as a bolt-on. Crawl fixes, schema, Core Web Vitals and indexing work are part of the monthly retainer. Deep audits come as standard on the higher tiers.

Starter SEO

For small businesses and new sites that need SEO foundations done properly.

From £325 per month, ex VAT
  • Keyword research and competitor analysis
  • Local and national SEO
  • On-page SEO (47+ factors)
  • Technical SEO (30+ factors)
  • Content optimisation
  • AI Overviews basics
  • 1 new content piece per month
  • Google Analytics + Search Console setup
  • Monthly plain-English report
  • Direct access, no account managers in the way
  • Rolling monthly, 30 days notice
Get started

Complete SEO

For competitive markets and bigger sites. Ecommerce, multi-location, anywhere there's a lot of ground to cover.

From £1,200 per month, ex VAT
  • Everything in Growth, plus...
  • 4 new content pieces per month
  • Digital PR campaigns as part of the mix
  • Deep technical audits, not surface-level tweaks
  • Full ecommerce SEO (product, category, schema)
  • Multi-location / international SEO
  • Reporting built around the numbers you care about
  • Strategy time whenever it is useful, on your terms
  • Direct phone access
  • Free initial migration audit if switching agencies
Get started

Enterprise & bespoke SEO programmes

These packages cover most businesses, but plenty don’t fit standard tiers. We’ll spec what you need and price it honestly. Most clients in this range spend £2,500-£8,000/month with us.

  • International SEO across several countries
  • Ecommerce with thousands of products
  • Site moves after a merger or takeover
  • Agency-of-record work
Discuss a bespoke programme

Starting prices, ex VAT. The figure moves with how competitive your market is and how much content you need each month. Rolling monthly, no long tie-ins. Get an exact number for your business.

What other agencies charge extra for

Most SEO agencies list a price, then bill separately for content, audits and backlinks. We include them in the monthly fee.

  • New content writing

    Blog posts, landing pages and product copy.

  • Backlink work

    Quality citations and outreach. We won't buy you spam links that get you penalised.

  • Deep technical audits

    Proper deep dives, not just surface-level tweaks.

  • AI Overviews optimisation

    ChatGPT, Gemini, Perplexity. The search game changed and we changed with it.

  • E-E-A-T credibility work

    Author bios, schema markup, expertise signals. Without it, you won't rank in YMYL spaces.

  • Conversion rate tracking

    Rankings don't pay the bills. We track what converts and tune accordingly.

Rhiannon and Darren Birch, founders of Cheshire Cat Marketing

Run by two people, who care a bit too much

Cheshire Cat Marketing is Rhiannon and Darren. We founded it in 2016 because we'd seen too many small businesses burn through agency budgets and end up with a slow site and a stack of invoices.

Your main point of contact is a senior person who stays with you throughout, involved in the work rather than relaying messages from a separate team. That's how we keep the standard high and the price honest.

  • Five-star rated, every review 57 reviews across Google and Facebook. Not one of them below five stars.
  • Award-winning Shortlisted more times than we can neatly list, and we've taken a good few home.
  • Everything done in-house No freelancers, no white-label, nobody you've never met touching your account.
  • Outspoken, honest support We'll tell you when something won't work, even when it'd be easier to take the money.
Read our full story

Frequently asked questions

If we haven't covered it, just ask. The chat tab in the corner gets straight through to a real person.

How long does a technical audit take?

Two to three weeks for the full audit. Implementation depends on scope. Quick wins go in immediately, bigger structural changes (CMS migration, theme rebuild) get scheduled around your release calendar.

Do I need technical SEO if my site is new?

Yes, more than ever. Getting the technical foundations right at launch saves months of remediation later. We’ll audit pre-launch and post-launch, fixing things before they hurt rankings.

Will you work with our existing developers?

Yes. Most technical work needs developer changes. We brief in plain language, provide tickets ready to drop into Jira or Linear, and review the work before it goes live. On WordPress sites we’ll do the work ourselves if you’d rather.

Do you fix Core Web Vitals?

Yes. CWV is roughly 30% of our technical work. We measure with real-user data (CrUX, GA4), attribute issues to specific page elements, and fix at the source rather than papering over with caching tricks.

Is technical SEO a one-time job or ongoing?

Mostly one-time. The big audit and fix-up is a project. After that, ongoing monitoring (Search Console, CWV alerts, broken link checks) is a small monthly task. We’ll set it up so you get alerted before issues become problems.

Do you do technical SEO for ecommerce?

Yes. Big chunk of our work. Faceted navigation, parameter handling, product schema, category structure, JavaScript-heavy product pages. WooCommerce, Shopify, Magento all covered.

Five-star rated. Real clients. Real results.

We've been delivering for SMEs across the UK and Finland since 2016. Read what they actually say.

5.0
57 five-star reviews
Shanel Nwosu
Shanel Nwosu 2 months ago

I just want to say, the guys over at Cheshire Cat Marketing are amazing! I couldn’t have asked for a better bunch of people to constantly be in contact with. Whether it was checking up on me and my business or being open to listening to my ever changing ideas! Everything in between too! I would recommend them to anyone wanting, social media or anything marketing wise for your business!

Megan Lawrence
Megan Lawrence 4 months ago

I’ve just phoned and spoken to Rhi, who has been absolutely incredible! I phoned to cheekily ask for some advice, as I am fundraising for a charity event. She was incredible, offering advice, guidance and ideas. The support was truly incredible and has allowed me now to hopefully generate more publicity and support for the event I am supporting.I am in awe of her friendly disposition and her generosity of her experience.Her entire demeanour was approachable and supportive and offered a true unique perspective, whilst being situational and economically aware.So pleased, and touched to have had such a wonderful and postive interaction and would encourage anyone to use their services again.

Emma Radcliffe
Emma Radcliffe a year ago

The Cheshire Cat team are fantastic. They really care about understanding your business and doing a great job. Each time they send me some posts to approve I'm always thrilled with the results - and with 20+ years marketing experience, I'm not an easy person to please! We've seen our followers steadily grow whilst we've been working with them - recommended!

Let's talk about your technical SEO

Book a free chat. We'll have a look at where you are now and tell you honestly whether we can help.

Book a free chat

We're on the socials too

Follow us on Instagram

Marketing insights to your inbox every month

One email a month with practical web and marketing tips. No spam, unsubscribe any time.

No spam. Unsubscribe anytime. Privacy policy.