Product page optimisation, category structure, faceted navigation, schema, internal linking. SEO that gets your products found and your basket filled.
A few of the many businesses we've worked with, big and small
Supporting businesses since 2016
Ecommerce SEO is its own discipline. Product page templates, category architecture, faceted navigation, schema markup, internal linking at scale. We do all of it across WooCommerce, Shopify and Magento, and we report monthly on what's actually selling.
Schema markup, optimised titles and meta, structured product copy, internal linking. Pages that earn organic rankings.
Properly structured category pages with intro content, faceted nav, internal linking. The unsung heroes of ecommerce SEO.
GA4 ecommerce events, conversion attribution, organic revenue reporting. Know exactly what SEO is making you.
Cheshire Cat Marketing is Rhiannon and Darren. We founded it in 2016 because we'd seen too many small businesses burn through agency budgets and end up with a slow site and a stack of invoices.
Your main point of contact is a senior person who stays with you throughout, involved in the work rather than relaying messages from a separate team. That's how we keep the standard high and the price honest.
Most SEO agencies list a price, then bill you separately for content, audits, backlinks and the work that actually moves rankings. We include it all in the monthly fee. Here's what that means in practice.
All included in the monthly retainer. No 'add-on' invoices. No surprise costs.
Product and category optimisation, product schema and faceted navigation work are part of the retainer rather than an add-on. Most stores sit on Growth or Domination depending on catalogue size.
For small businesses and new sites that need SEO foundations done properly.
For businesses ready to take SEO seriously and outrank the competition.
For competitive markets and bigger sites. Ecommerce, multi-location, anywhere there's a lot of ground to cover.
These packages cover most businesses, but plenty don’t fit standard tiers. International SEO across multiple territories, enterprise ecommerce with thousands of SKUs, M&A migrations, agency-of-record relationships, or anything else that needs custom scoping. We’ll spec what you need and price it honestly. Most clients in this range spend £2,500-£8,000/month with us.
Discuss a bespoke programmeStarting prices, ex VAT. The figure moves with how competitive your market is and how much content you need each month. Rolling monthly, no long tie-ins. Get an exact number for your business.
Service businesses have ten or twenty key pages. Ecommerce stores have thousands. The SEO problem changes shape entirely. You’re not optimising individual pages by hand. You’re building templates, schema patterns, and internal linking structures that work across the whole catalogue.
Get the templates right and every new product launches with proper SEO baked in. Get them wrong and you’re hand-fixing thousands of pages forever. The work compounds either way; the question is which direction.
We’ve done ecommerce SEO across WooCommerce, Shopify, and Magento. The platforms differ but the principles are the same: clean URLs, proper schema, fast page loads, content depth, internal linking that maps to user intent.
Book a free chatReal numbers from real clients. Names redacted because not everyone wants their growth strategy public.
SEO, Google Ads and a full site rebuild for a 40-year Yorkshire furniture brand. Strong organic growth, efficient ad spend, and a faster, better-looking store.
Same principles, different implementation per platform. We work with all the major players.
Every project's different. We tailor what we do to what you actually need. Here's the toolkit.
Title templates, meta descriptions, structured copy, image alt text, internal linking. Done right at scale.
Category structure that maps to how customers actually search. Intro content, faceted nav, breadcrumb schema.
Product, Review, Breadcrumb, Organization, Offer. Rich results that boost click-through and conversion.
Filters that don't create infinite indexable URLs. Canonical handling, robots.txt, parameter management.
Related products, frequently bought together, category cross-linking. SEO and conversion working together.
Buying guides, how-to articles, comparison content. The content marketing that fuels ecommerce SEO.
If we haven't covered it, just ask. The chat tab in the corner gets straight through to a real person.
Quick wins (schema fixes, technical issues, low-hanging-fruit keywords) within 2-3 months. Compounding revenue gains take 6-12 months. Ecommerce SEO is a long game; anyone promising fast results is selling something else.
Whichever makes sense. We can dramatically improve SEO on most platforms without migrating. Sometimes a platform’s so badly built it’s cheaper to rebuild than to keep patching. We’ll tell you honestly which way to go.
Yes. UK-based writers, your tone of voice, properly optimised. We can do hundreds of products if needed. We don’t recycle the same template across products and we don’t use AI to write client-facing content.
Yes. Faceted nav is one of the trickiest ecommerce SEO problems. Canonical handling, parameter management, JavaScript rendering, internal linking. We’ve fixed broken faceted setups on Magento, WooCommerce and Shopify Plus.
Yes. Multi-currency, multi-language, hreflang configuration, country targeting in Search Console. We’ve worked on stores selling into UK, EU, US and beyond.
Yes. SEO, PPC and email work better together. Shared keyword research, shared landing pages, shared audience data. Most of our ecommerce clients use multiple services.
Most of our clients use more than one service. Here's what tends to go together.
We've been delivering for SMEs across the UK and Finland since 2016. Read what they actually say.
I just want to say, the guys over at Cheshire Cat Marketing are amazing! I couldn’t have asked for a better bunch of people to constantly be in contact with. Whether it was checking up on me and my business or being open to listening to my ever changing ideas! Everything in between too! I would recommend them to anyone wanting, social media or anything marketing wise for your business!
I’ve just phoned and spoken to Rhi, who has been absolutely incredible! I phoned to cheekily ask for some advice, as I am fundraising for a charity event. She was incredible, offering advice, guidance and ideas. The support was truly incredible and has allowed me now to hopefully generate more publicity and support for the event I am supporting.I am in awe of her friendly disposition and her generosity of her experience.Her entire demeanour was approachable and supportive and offered a true unique perspective, whilst being situational and economically aware.So pleased, and touched to have had such a wonderful and postive interaction and would encourage anyone to use their services again.
The Cheshire Cat team are fantastic. They really care about understanding your business and doing a great job. Each time they send me some posts to approve I'm always thrilled with the results - and with 20+ years marketing experience, I'm not an easy person to please! We've seen our followers steadily grow whilst we've been working with them - recommended!
Book a free chat. We'll have a look at where you are now and tell you honestly whether we can help.
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