I just want to say, the guys over at Cheshire Cat Marketing are amazing! I couldn’t have asked for a better bunch of people to constantly be in contact with. Whether it was checking up on me and my business or being open to listening to my ever changing ideas! Everything in between too! I would recommend them to anyone wanting, social media or anything marketing wise for your business!
Marketing for retail that builds direct sales
Independent shops, ecommerce brands, multi-channel retailers. Less reliance on Amazon and eBay, stronger direct ecommerce, social commerce that actually sells.
A few of the many businesses we've worked with, big and small
The marketing problems we see in retail & ecommerce
Same patterns turn up over and over. If any of these sound familiar, you're in the right place.
01. Amazon takes 15% and owns the customer
Marketplace fees plus paid placement plus your competitors one click away. Direct ecommerce is harder up front but the margin is yours.
02. Direct website doing 10% of marketplace volume
Most retail clients we audit have weak direct ecommerce: poor product pages, slow site, no email marketing. The fix is methodical and pays back fast.
03. Social commerce missed entirely
Instagram and TikTok shops, Pinterest, Facebook Marketplace. Direct sales channels that don't take the marketplace cut. Most retailers haven't set them up.
04. Slow seasonal recovery between peaks
Christmas and summer drive volume; the rest of the year is too quiet. Email marketing, social media, retargeting, and content strategy fill the gaps.
Marketing for retail & ecommerce: what we know
Retail and ecommerce sit at the heart of what we do. Furniture, fashion, gifts, food and drink, niche product brands. Most retailers we meet are over-dependent on Amazon, weak on direct ecommerce, and missing social commerce opportunities entirely. We rebuild the direct sales engine.

What actually works for retail & ecommerce
The marketing tactics with the highest payback for businesses in your industry.
Direct ecommerce rebuild
Custom WooCommerce, Shopify or Magento builds focused on conversion, mobile-first checkout, and proper email integration.
Email marketing automations
Welcome series, abandoned cart, post-purchase, win-back, replenishment. Set up properly, email beats every other channel on ROI.
Paid social with proper attribution
Meta and TikTok ads with Conversions API, server-side tracking, and proper campaign structure. iOS 14+ proof.

13.3x ROI on Google Ads for House of Oak
Custom WooCommerce rebuild, optimised checkout, email automations, social commerce set-up. Reached top of Google for "Oak Furniture" within 12 months - outpacing competitors with TV ads and huge budgets.
Services we deliver for retail & ecommerce
Pick what you need. Most clients combine two or three services.
Web Design
WooCommerce, Shopify and Magento builds focused on conversion.
Find out more →Ecommerce SEO
Product pages and category architecture that rank and convert.
Find out more →Email Marketing
Welcome flows, abandoned cart, post-purchase, replenishment automations.
Find out more →Social Media
Organic content, social commerce setup, community building.
Find out more →Paid Ads
Social and Search ads with proper tracking and attribution.
Find out more →Branding
Brand refreshes for retail brands that need to stand out.
Find out more →Common questions from retail & ecommerce clients
Should we drop Amazon entirely?
No. Amazon is still a useful channel for product discovery and reaching new customers. The goal is reducing dependency, not elimination. Most successful retail brands run direct + Amazon + social commerce, with direct as the biggest channel.
Which platform should we use?
Depends on your size and complexity. We’ll recommend based on what we see, not what gets us the biggest project.
Can you handle product photography?
Yes. We can either organise a shoot with a professional or, if you send us some products, we can capture some for you. It’s worth noting we aren’t professional products, but if you are working with a tight budget, we are always happy to help.
Do you do international ecommerce?
Yes. Multi-currency, multi-language, hreflang, country targeting, international shipping rules. We’ve worked on stores selling into UK, EU, US and beyond. Plus our Finnish-language capability is useful for Nordic markets.

The people behind your marketing
We're a boutique, women-led agency in Cheshire, running since 2016. We started because we'd seen too many small businesses burn through agency budgets and end up with a slow site and a stack of invoices.
Retail & ecommerce is one of the sectors we know best. You deal with a senior person who stays on the work start to finish, not an account manager passing messages along.
- Five-star rated, every review 54 reviews across Google and Facebook. Not one of them below five stars.
- Award-winning Shortlisted more times than we can neatly list, and we've taken a good few home.
- Everything done in-house No freelancers, no white-label, nobody you've never met touching your account.
- Outspoken, honest support We'll tell you when something won't work, even when it'd be easier to take the money.
What our clients say
Real reviews from real clients. No filtering, no pay-to-play.
I’ve just phoned and spoken to Rhi, who has been absolutely incredible! I phoned to cheekily ask for some advice, as I am fundraising for a charity event. She was incredible, offering advice, guidance and ideas. The support was truly incredible and has allowed me now to hopefully generate more publicity and support for the event I am supporting.I am in awe of her friendly disposition and her generosity of her experience.Her entire demeanour was approachable and supportive and offered a true unique perspective, whilst being situational and economically aware.So pleased, and touched to have had such a wonderful and postive interaction and would encourage anyone to use their services again.
The Cheshire Cat team are fantastic. They really care about understanding your business and doing a great job. Each time they send me some posts to approve I'm always thrilled with the results - and with 20+ years marketing experience, I'm not an easy person to please! We've seen our followers steadily grow whilst we've been working with them - recommended!
Ready to talk about your marketing?
Book a free chat. We'll listen, give you honest advice, and tell you whether we're a fit.
Book a free chat
