Solicitors, conveyancers, family law, commercial. Compliant marketing that builds authority, generates qualified enquiries, and works within SRA rules.
A few of the many businesses we've worked with, big and small
Same patterns turn up over and over. If any of these sound familiar, you're in the right place.
Most law firm websites use the same template, same stock imagery, same hollow phrases. Standing out is harder than it should be.
SRA Code of Conduct on advertising, AML obligations, GDPR. Marketing has to handle all of it properly. We've done legal sector work for years; we know the rules.
Pushy marketing damages legal brands. Authority-led content marketing builds trust without ever 'selling'.
Per-lead pricing on referral platforms gets expensive fast and the leads aren't yours. SEO and content build long-term assets that you own.
Legal is one of our specialist sectors. We understand SRA marketing rules, the way clients actually search for solicitors, and the distinction between a casual enquiry and a serious instruction. Marketing that builds authority without crossing professional lines.
The marketing tactics with the highest payback for businesses in your industry.
Long-form articles on your areas of practice. Properly researched, signed by named solicitors, building topical authority, boosting personal brand at the same time.
'Solicitor near me', 'family lawyer Chester', 'will writing Manchester'. Searches with serious intent.
Solicitor headshots, case studies (anonymised), professional accreditations, real client testimonials, active social media. Trust signals everywhere.
Manchester-based law firm. Long-term content marketing and SEO programme. Built topical authority across family law, conveyancing and probate. Steady year-on-year growth in qualified enquiries from organic search.
Pick what you need. Most clients combine two or three services.
Trust-focused websites with proper accreditation displays and case study sections.
Find out more →Long-form authority content and technical SEO for high-intent legal searches.
Find out more →Articles on areas of practice, signed by named solicitors, building authority.
Find out more →Map pack rankings for 'solicitor [town]' searches across your service area.
Find out more →Newsletter content, post-instruction follow-ups, referral request automations.
Find out more →Refreshing tired law firm brands without losing the trust they've built.
Find out more →Raising awareness through value-led content mixed with client reviews and industry news.
Find out more →Yes. We work with several SRA-regulated firms and understand the Code of Conduct rules on marketing, transparency, and complaints handling. We won’t accidentally land you in compliance trouble.
Yes. UK-based writers, fact-checked by your solicitors before publication. We’d never publish legal content without sign-off from a qualified solicitor at your firm. Authority requires accuracy.
Legal SEO is one of the slower verticals. Six to twelve months for meaningful traffic growth, twelve to eighteen months for compounding gains. Anyone promising fast results in legal is doing something Google will eventually punish.
Yes, but selectively. Some legal verticals are very expensive on Google Ads (clinical negligence, personal injury). Where PPC makes sense (local probate, conveyancing), we run targeted campaigns. We’ll tell you honestly when to skip it.
We're a boutique, women-led agency in Cheshire, running since 2016. We started because we'd seen too many small businesses burn through agency budgets and end up with a slow site and a stack of invoices.
Legal services is one of the sectors we know best. You deal with a senior person who stays on the work start to finish, not an account manager passing messages along.
Real reviews from real clients. No filtering, no pay-to-play.
I just want to say, the guys over at Cheshire Cat Marketing are amazing! I couldn’t have asked for a better bunch of people to constantly be in contact with. Whether it was checking up on me and my business or being open to listening to my ever changing ideas! Everything in between too! I would recommend them to anyone wanting, social media or anything marketing wise for your business!
I’ve just phoned and spoken to Rhi, who has been absolutely incredible! I phoned to cheekily ask for some advice, as I am fundraising for a charity event. She was incredible, offering advice, guidance and ideas. The support was truly incredible and has allowed me now to hopefully generate more publicity and support for the event I am supporting.I am in awe of her friendly disposition and her generosity of her experience.Her entire demeanour was approachable and supportive and offered a true unique perspective, whilst being situational and economically aware.So pleased, and touched to have had such a wonderful and postive interaction and would encourage anyone to use their services again.
The Cheshire Cat team are fantastic. They really care about understanding your business and doing a great job. Each time they send me some posts to approve I'm always thrilled with the results - and with 20+ years marketing experience, I'm not an easy person to please! We've seen our followers steadily grow whilst we've been working with them - recommended!
Book a free chat. We'll listen, give you honest advice, and tell you whether we're a fit.
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