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Marketing agency for Chester businesses

Cheshire-based agency serving Chester SMEs since 2016. Same creative, high-level support as a city-based agency, but with a smaller price tag. Properly creative, actually local, no jargon.

A few of the many businesses we've worked with, big and small

What we do for businesses in Chester

Chester clients have been a steady part of our work since we set up. Most are in the city centre, Hoole, Boughton or out toward the business parks. We’re 25 minutes up the road in Northwich, so on-site visits are easy when they help, but most of the work happens digitally anyway. You can get the same high-quality marketing support you would get with a city agency, without paying the inflated city prices.

Chester’s a particular kind of market. Strong heritage, lots of professional services, a growing tech and B2B sector, and a tourist trade that needs serious digital marketing during peak season. The agencies that do well here tend to be the ones that understand the city’s mix of retail, B2B, and everything between.

Cheshire Cat Marketing is a boutique, tight-knit agency that is based just around the corner, knows the area and your target audience inside out, and is unlike most other agencies – we are direct, creative, outspoken and proactive. We won’t pass you around. We won’t spout jargon, and your main contact is a senior team member who stays with you throughout.

Marketing for businesses in Chester

What Chester businesses are working with

Chester runs on tourism, professional services and high-value retail, with a steady flow of visitors and a wealthy catchment either side of the Welsh border.

  • A tourism town year-round

    The walls, the racecourse and the Christmas market bring visitors through most of the year. Hospitality and retail live or die on search visibility and reviews.

  • Professional services money

    Chester has a dense professional-services base. For them it's credibility first: a fast, serious website and content that earns trust before the first call.

  • Two countries, one catchment

    A good chunk of the customer base is over the Welsh border. Local SEO should cover both sides, not stop at the boundary.

Why marketing matters for Chester businesses

Local SEO is one of the highest-impact things most Chester service businesses can do. When someone searches “accountant Chester” or “plumber Hoole”, the Google Maps pack – those three results above the regular listings – takes most of the clicks. Miss it, and you’re invisible to the people most likely to actually call.

Getting into the local pack consistently means a few things done properly. A Google Business Profile that’s complete and active. Accurate NAP (name, address, phone) across the directories that matter. Location-specific landing pages and articles that aren’t just keyword-stuffed. A steady drip of fresh reviews from happy clients.

Do all of them properly and you own the local pack for your services. Chester and its borough pull in close to 30 million visitors a year, a visitor economy worth over £2bn, so a tourist-facing business that ranks for the right searches is tapping demand that’s already here and looking.

Marketing work for Chester businesses

Why Chester businesses choose us

  • No account managers or being passed around

    Your main point of contact stays with you throughout - a senior team member who works directly on your project.

  • Five-star rated since 2016

    We pride ourselves on our incredible feedback and strong client relationships. 100% positive. Read our reviews - they're real.

  • No long tie-ins

    Rolling monthly retainers. If we're not delivering, you can leave. We retain clients by doing the work properly.

  • Weirdly into the technical bits

    We build properly, refuse to use page builders on principle, and chase 0.2-second LCP improvements. The boring nerdy work pays off.

How we work

Same process for every project. Boring, predictable, no surprises.

  • Free chat

    Tell us what you're trying to do. We'll tell you straight whether we can help.

  • Proposal

    Honest scope. Clear pricing. No fluff.

  • Build

    We do the work. You see progress weekly.

  • Launch & iterate

    Go live, then keep improving. Regular reporting with actual numbers.

Sectors we work with

A snapshot of the kinds of Chester businesses we've helped grow online.

  • Professional services
  • Legal
  • Accountancy
  • Hospitality & tourism
  • Estate agents
  • Trades
  • Ecommerce
  • Health & wellness
  • B2B services
  • Retail
  • Charities
  • Education

Marketing services across Chester

Pick what you need or hand the whole thing over. Most local businesses we work with use two or three services together.

  • Web design in Chester

    Properly built WordPress, WooCommerce, Shopify and Magento. No page builders. Properly fast. The kind of site Core Web Vitals actually likes.

  • SEO in Chester

    Technical SEO, content, local search, link building. The slow honest kind that compounds over years.

  • Google Ads & PPC in Chester

    Campaigns built around what actually converts. Daily monitoring, monthly reports, no vanity metrics.

  • Social media in Chester

    Posting, replying, knowing when your audience is online. Real engagement, not bots and stock posts.

  • Email marketing in Chester

    Newsletters, welcome flows, abandoned cart sequences. The highest-ROI channel of the lot when it's done right.

  • Content marketing in Chester

    Blog posts and landing pages written by UK-based writers who get your business.

  • Local SEO in Chester

    Turn up in the map pack when someone nearby searches. Profile, citations, reviews, local pages.

  • Small business marketing in Chester

    The whole lot for a smaller business: no long contracts, no jargon, and the work done properly.

What it costs

Same prices wherever you are. We don't charge more because of your postcode.

Priced per account, because ad budgets differ too much for a menu: Google Ads , Branding , Email Marketing

Rhiannon and Darren Birch, founders of Cheshire Cat Marketing

Who you'll actually be working with

We founded Cheshire Cat Marketing in 2016 after watching too many small businesses burn through agency budgets and end up with a slow site and a stack of invoices.

We work with businesses across the UK and into Finland and Sweden, and every bit of it is done in-house. Whoever you speak to first is the person doing the work, and they stay with you. Nobody is passing your messages to a separate team.

  • Five-star rated, every review 57 reviews across Google and Facebook. Not one of them below five stars.
  • Award-winning Shortlisted more times than we can neatly list, and we've taken a good few home.
  • Everything done in-house No freelancers, no white-label, nobody you've never met touching your account.
  • Outspoken, honest support We'll tell you when something won't work, even when it'd be easier to take the money.
Read our full story

Frequently asked questions

Are you actually based in Chester?

No, but our founder and several team members are just 25 minutes up the road in Northwich. Close enough to know the patch properly, far enough to keep our overhead sensible. Most clients prefer the lower price more than they need an office in Chester.

Why hire a Cheshire agency over a Chester-based one?

It’s simple – we have lower overheads, but offer the same great standard of work. There are some good Chester agencies out there, but you should pick the right team for you rather than the one with the right postcode. We offer a boutique in-house team focused on bringing creative, innovative marketing to life. We don’t outsource as some agencies do; we don’t have agency churn (every client we work with usually stays with us long-term), and we don’t work with every company we speak to. Being a boutique agency means we can and will turn away businesses that don’t fit our ethos, or that we don’t believe we are the right fit for. We only want to work with clients who want us to bring our creative ideas and out-of-the-box thinking – if you want someone to action your tight, already defined brief and that’s it, we probably aren’t for you.

Do you understand the Chester market?

Yes. We’ve worked (and still work) with multiple Chester clients across professional services, hospitality, trades, retail, and ecommerce. The market dynamics, the competition, the audience expectations – it’s familiar territory to us.

Do we need to meet in person?

Not really, and most clients prefer it that way. Everything can run over Zoom, WhatsApp and phone calls, so a quick question doesn’t sit in a queue waiting for someone to be in the same room as you. We’re Northwich-based, and we know the Chester market, which matters far more to the work than where the meeting happens.

That said, we do always love an excuse to get out and about, especially to one of our favourite cities, so we’re more than happy to visit when needed.

What's the smallest budget you'll work with?

Web design starts in the low hundreds when paid in a single payment, but we also offer pay-monthly website options. Our ongoing retainer packages, such as social media support or SEO, typically start at a few hundred a month, but we can customise a package to fit your budget. You tell us your budget, and we can craft something that will fit perfectly.

What our clients say about us

Five-star rated on Google and Facebook. No filtering, no pay-to-play, just honest reviews from real clients.

5.0
57 five-star reviews
Shanel Nwosu
Shanel Nwosu 2 months ago

I just want to say, the guys over at Cheshire Cat Marketing are amazing! I couldn’t have asked for a better bunch of people to constantly be in contact with. Whether it was checking up on me and my business or being open to listening to my ever changing ideas! Everything in between too! I would recommend them to anyone wanting, social media or anything marketing wise for your business!

Megan Lawrence
Megan Lawrence 4 months ago

I’ve just phoned and spoken to Rhi, who has been absolutely incredible! I phoned to cheekily ask for some advice, as I am fundraising for a charity event. She was incredible, offering advice, guidance and ideas. The support was truly incredible and has allowed me now to hopefully generate more publicity and support for the event I am supporting.I am in awe of her friendly disposition and her generosity of her experience.Her entire demeanour was approachable and supportive and offered a true unique perspective, whilst being situational and economically aware.So pleased, and touched to have had such a wonderful and postive interaction and would encourage anyone to use their services again.

Emma Radcliffe
Emma Radcliffe a year ago

The Cheshire Cat team are fantastic. They really care about understanding your business and doing a great job. Each time they send me some posts to approve I'm always thrilled with the results - and with 20+ years marketing experience, I'm not an easy person to please! We've seen our followers steadily grow whilst we've been working with them - recommended!

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