If your customers search 'plumber near me' or 'estate agent Chester', you need to be in the top three local results. We get you there.
A few of the many businesses we've worked with, big and small
Supporting businesses since 2016
Local SEO isn't a smaller version of regular SEO. It's a different game. Google Business Profile is the engine. Local citations, location pages, review velocity, and proximity all factor in. We've ranked clients in the top three local pack across every Cheshire town for years.
The three local results above the regular listings get the lion's share of clicks. We get you there and keep you there.
Local SEO drives the kind of action that converts: 'call now' clicks, direction requests, instant local visits.
Reviews drive rankings. Rankings drive traffic. We set up the systems that get you steady reviews without nagging customers.
Cheshire Cat Marketing is Rhiannon and Darren. We founded it in 2016 because we'd seen too many small businesses burn through agency budgets and end up with a slow site and a stack of invoices.
Your main point of contact is a senior person who stays with you throughout, involved in the work rather than relaying messages from a separate team. That's how we keep the standard high and the price honest.
Most SEO agencies list a price, then bill you separately for content, audits, backlinks and the work that actually moves rankings. We include it all in the monthly fee. Here's what that means in practice.
All included in the monthly retainer. No 'add-on' invoices. No surprise costs.
Local SEO isn't a separate product with us. Map pack work, Google Business Profile management and citation building sit inside the same monthly retainer. Here's what each tier covers.
For small businesses and new sites that need SEO foundations done properly.
For businesses ready to take SEO seriously and outrank the competition.
For competitive markets and bigger sites. Ecommerce, multi-location, anywhere there's a lot of ground to cover.
These packages cover most businesses, but plenty don’t fit standard tiers. International SEO across multiple territories, enterprise ecommerce with thousands of SKUs, M&A migrations, agency-of-record relationships, or anything else that needs custom scoping. We’ll spec what you need and price it honestly. Most clients in this range spend £2,500-£8,000/month with us.
Discuss a bespoke programmeStarting prices, ex VAT. The figure moves with how competitive your market is and how much content you need each month. Rolling monthly, no long tie-ins. Get an exact number for your business.
Forty-six percent of all Google searches have local intent. Plumber, dentist, restaurant, accountant, gym, hairdresser, vet. Every service-based business has customers looking locally first. If you’re not in the local pack for those searches, you’re invisible to most of your potential market.
Local pack rankings depend on three things: relevance (does Google understand what you do), prominence (citations, reviews, links), and proximity (how close you are to the searcher). We work on all three systematically.
And local SEO compounds. The work we do this month builds review count, citation depth, and content authority that pays back month after month. Pause the work and rankings hold for six to twelve months. Try that with paid ads.
Book a free chatReal numbers from real clients. Names redacted because not everyone wants their growth strategy public.
Started with no Google Business Profile and a thin website. Six months of consistent local SEO work: GBP optimised, 28 citations built, location pages added, review system set up. Phone enquiries quadrupled.
Eight things every local SEO project covers. The same fundamentals that have worked for a decade.
Every project's different. We tailor what we do to what you actually need. Here's the toolkit.
Setup, optimisation, monthly posts, Q&A management, photo updates. The biggest local ranking lever there is.
Yell, Thomson Local, Bing, Apple Maps, plus 30+ niche directories. Consistent NAP across the board.
Properly optimised location pages for every area you serve. Schema, content, internal links.
Automated review requests after job completion. Easy submission, response monitoring, escalation alerts.
Blog posts, area guides, local news. Content that signals local relevance to Google.
Local rank tracking by location. GBP insights, review counts, citation health. Plain English reporting.
If we haven't covered it, just ask. The chat tab in the corner gets straight through to a real person.
Most clients see meaningful map pack movement in 60-90 days. New Google Business Profiles can rank fast in low-competition areas. Cleanup work on neglected profiles takes longer because Google needs time to trust the changes.
Yes. Multi-location adds complexity (location-specific GBPs, schema, internal linking) but the fundamentals are the same. We’ve worked with clients running anything from 3 to 30 locations.
Yes. UK-based writers, in your tone of voice, properly optimised. We don’t recycle templates across locations. Each page genuinely covers what’s specific to that town and your services there.
Automated review request system that goes out a few days after a customer interaction. Easy one-click submission, monitored daily, negative reviews escalated to you immediately so you can respond. We don’t buy reviews and we don’t filter.
That’s harder. Google heavily favours proximity in local rankings. We can still rank you outside your immediate area but it’s slower and the strategy is different (citation building, backlinks, content depth rather than just GBP optimisation).
Yes. Lots of our clients are in Staffordshire, Manchester, Liverpool, North Wales. The mechanics are identical. We rank clients in their local areas regardless of where we’re physically based.
Most of our clients use more than one service. Here's what tends to go together.
We've been delivering for SMEs across the UK and Finland since 2016. Read what they actually say.
I just want to say, the guys over at Cheshire Cat Marketing are amazing! I couldn’t have asked for a better bunch of people to constantly be in contact with. Whether it was checking up on me and my business or being open to listening to my ever changing ideas! Everything in between too! I would recommend them to anyone wanting, social media or anything marketing wise for your business!
I’ve just phoned and spoken to Rhi, who has been absolutely incredible! I phoned to cheekily ask for some advice, as I am fundraising for a charity event. She was incredible, offering advice, guidance and ideas. The support was truly incredible and has allowed me now to hopefully generate more publicity and support for the event I am supporting.I am in awe of her friendly disposition and her generosity of her experience.Her entire demeanour was approachable and supportive and offered a true unique perspective, whilst being situational and economically aware.So pleased, and touched to have had such a wonderful and postive interaction and would encourage anyone to use their services again.
The Cheshire Cat team are fantastic. They really care about understanding your business and doing a great job. Each time they send me some posts to approve I'm always thrilled with the results - and with 20+ years marketing experience, I'm not an easy person to please! We've seen our followers steadily grow whilst we've been working with them - recommended!
Book a free chat. We'll have a look at where you are now and tell you honestly whether we can help.
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