Plumbers, electricians, builders, roofers, landscapers. Local SEO, Google Ads, community-focused Social Media and a website that converts. We get you found and we get the phone ringing.
A few of the many businesses we've worked with, big and small
Same patterns turn up over and over. If any of these sound familiar, you're in the right place.
Seasonal trades suffer when winter hits. Marketing that works year-round means a steadier book and less stress.
Directory leads cost a fortune and the lead quality is patchy. Your own website should be your biggest source.
Reviews need to be spread across Google and Facebook. Facebook reviews don't show in search results. We fix the review acquisition system.
Most trades sites are templated, slow, and don't show up for any local searches. The fix is straightforward.
Trades is one of our biggest sectors. Plumbers, electricians, gas engineers, roofers, builders, landscapers, joiners. The marketing problems are similar across all of them: dependent on word-of-mouth, weak online presence, expensive directory listings that don't deliver. We fix all of it.
The marketing tactics with the highest payback for businesses in your industry.
Map pack rankings drive most trades enquiries. Get into the top 3 for 'plumber near me' and the phone rings.
Boiler breakdown, blocked drains, electrical faults. Searches with high intent. Paid ads pay back fast on emergency work.
Automated review requests after each job. Easy submission, daily monitoring, escalation alerts on anything negative.
Started with no Google Business Profile and a 2014 website. Six months on: GBP optimised, Google Ads running, 47 new five-star reviews, the website rebuilt. Phone enquiries quadrupled.
Pick what you need. Most clients combine two or three services.
Map pack rankings, GBP optimisation, citations, location pages.
Find out more →Emergency call-outs, lead-gen campaigns, conversion-focused landing pages.
Find out more →Fast, mobile-first websites that turn visits into phone calls.
Find out more →Automated review acquisition system that builds your reputation passively.
Find out more →Before-and-after content, project showcases, customer testimonials.
Find out more →Service reminder automations. Annual boiler service, MOT, certification renewals.
Find out more →Fair question. Marketing isn’t about getting more work; it’s about getting better work. Higher-margin jobs, less price-shopping, less seasonal dependency. We help trades clients fill quieter periods, raise prices, and stop chasing the wrong customers.
Most trades spend at least 5-15% of revenue on marketing. Less and you’re under-investing; more and the returns get harder to justify. We’ll work with you on a number that makes sense for your size and growth plans.
Yes. Even if Checkatrade or MyBuilder is bringing leads now, those costs keep rising and you’re at their mercy. Your own website plus Google Business Profile becomes a long-term asset that doesn’t disappear when a directory changes terms.
Yes. Most trades clients have a logo and brand colours they’re attached to. We work with what you’ve got. If the brand needs a refresh, we’ll tell you, but it’s not a forced upsell.
We're a boutique, women-led agency in Cheshire, running since 2016. We started because we'd seen too many small businesses burn through agency budgets and end up with a slow site and a stack of invoices.
Trades & construction is one of the sectors we know best. You deal with a senior person who stays on the work start to finish, not an account manager passing messages along.
Real reviews from real clients. No filtering, no pay-to-play.
I just want to say, the guys over at Cheshire Cat Marketing are amazing! I couldn’t have asked for a better bunch of people to constantly be in contact with. Whether it was checking up on me and my business or being open to listening to my ever changing ideas! Everything in between too! I would recommend them to anyone wanting, social media or anything marketing wise for your business!
I’ve just phoned and spoken to Rhi, who has been absolutely incredible! I phoned to cheekily ask for some advice, as I am fundraising for a charity event. She was incredible, offering advice, guidance and ideas. The support was truly incredible and has allowed me now to hopefully generate more publicity and support for the event I am supporting.I am in awe of her friendly disposition and her generosity of her experience.Her entire demeanour was approachable and supportive and offered a true unique perspective, whilst being situational and economically aware.So pleased, and touched to have had such a wonderful and postive interaction and would encourage anyone to use their services again.
The Cheshire Cat team are fantastic. They really care about understanding your business and doing a great job. Each time they send me some posts to approve I'm always thrilled with the results - and with 20+ years marketing experience, I'm not an easy person to please! We've seen our followers steadily grow whilst we've been working with them - recommended!
Book a free chat. We'll listen, give you honest advice, and tell you whether we're a fit.
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