Blog posts, web copy, landing pages, lead magnets. Written by UK-based humans, optimised for search, in your tone of voice. No AI slop.
A few of the many businesses we've worked with, big and small
Supporting businesses since 2016
These days most content marketing is AI-generated and reads like it. Same hollow phrases, same predictable structures, same total absence of opinion. We do the opposite. UK-based writers, real research, actual expertise behind the words. Content that ranks because it's worth reading.
Long-form pieces built around real keyword research with internal and back links. The kind that earns traffic for years.
Real opinions, varied sentence rhythm, occasional humour. The way people actually talk. 100% AI-free and written by humans.
Every piece has a job: rank, capture an email, drive to a service page, drive a sale. It's not just 'fresh content'.
Cheshire Cat Marketing is Rhiannon and Darren. We founded it in 2016 because we'd seen too many small businesses burn through agency budgets and end up with a slow site and a stack of invoices.
Your main point of contact is a senior person who stays with you throughout, involved in the work rather than relaying messages from a separate team. That's how we keep the standard high and the price honest.
A few years ago, everyone said AI would replace content marketing. The opposite happened. AI made bad content cheap and abundant. Which means original, opinionated, well-researched content stands out more than ever.
Google has tightened the screws on AI content. The recent helpful content updates explicitly target generic, regurgitated material. Sites that built their traffic on AI articles have been hit hardest.
What still works: real expertise, original research, opinions backed by experience, content that answers questions actual people ask. We write all of it ourselves. UK-based, in your voice, properly researched. Sure, it is slower than AI, and it does cost more, but it is totally worth it.
Book a free chatReal numbers from real clients. Names redacted because not everyone wants their growth strategy public.
Vale Royal Abbey had the heritage, the setting, and the story. What it needed was a partner who could see the full picture - identify what wasn't working, recommend the right changes, and do the work to bring it to life.
SEO, Google Ads and a full site rebuild for a 40-year Yorkshire furniture brand. Strong organic growth, efficient ad spend, and a faster, better-looking store.
Same process for everything we write. Boring, repeatable, produces consistent quality.
Every project's different. We tailor what we do to what you actually need. Here's the toolkit.
Long-form articles built around target keywords. Typically around 1,500-3,000 words, properly structured, internal linking baked in.
Service pages, location pages, campaign pages. Conversion-focused copy that turns visitors into enquiries.
Homepage, about, services. The pages that make the difference between visitors leaving and becoming customers.
Guides, checklists, templates that grow your email list. Real value, not 'subscribe to read more'.
Editorial calendar, topic clusters, keyword mapping. So every piece fits a bigger plan.
A review of what you've already published, what's working, what to update, what to delete.
If we haven't covered it, just ask. The chat tab in the corner gets straight through to a real person.
No. We use AI for keyword research, SERP analysis and editing checks. Not for writing client-facing content. Every blog post, landing page and lead magnet is written by a human in the UK. Slower, costs more, the only way to consistently get content that performs.
Depends on the package and your business. A common cadence is between 2- 8 long-form pieces per month, plus updates to existing content. Quality over quantity.
Maybe not fully at the start. Which is why, after a new client signs up, we dedicate a considerable amount of time to competitor research – looking at hot topics, analysing what works and what doesn’t, better understanding the desired language and styling, diving into the keywords, looking for relevant topics, and really getting to know your business, offering and customers. It’s in-depth, it’s detailed, and we don’t charge extra for it.
We do the keyword research properly, and if you’ve got the technical SEO foundations, then yes. Usually within 3-6 months for low-competition terms, 6-12 months for harder ones. We can’t guarantee rankings (nobody can), but we can guarantee the content quality. If we notice we are struggling to gain rankings, we will explain why – normally it’s issues with your existing website being too slow or under-optimised.
Yes. We do a tone of voice workshop at the start of every engagement. We dive into the content on your website, in your literature, and on your social media and take note of the words you use, words you’d never use, formality level, common phrases, and brand quirks. We also offer unlimited revisions to ensure you are 100% happy with the final piece.
For Finnish or European businesses wanting English-language content (tourism, hospitality, ecommerce serving international customers), yes. That’s actually one of our specialisms.
For Finnish-language content, we do have a Finnish copywriter on the team who is also fluent in Swedish and other European languages. The best thing to do is ask.
Most of our clients use more than one service. Here's what tends to go together.
We've been delivering for SMEs across the UK and Finland since 2016. Read what they actually say.
I just want to say, the guys over at Cheshire Cat Marketing are amazing! I couldn’t have asked for a better bunch of people to constantly be in contact with. Whether it was checking up on me and my business or being open to listening to my ever changing ideas! Everything in between too! I would recommend them to anyone wanting, social media or anything marketing wise for your business!
I’ve just phoned and spoken to Rhi, who has been absolutely incredible! I phoned to cheekily ask for some advice, as I am fundraising for a charity event. She was incredible, offering advice, guidance and ideas. The support was truly incredible and has allowed me now to hopefully generate more publicity and support for the event I am supporting.I am in awe of her friendly disposition and her generosity of her experience.Her entire demeanour was approachable and supportive and offered a true unique perspective, whilst being situational and economically aware.So pleased, and touched to have had such a wonderful and postive interaction and would encourage anyone to use their services again.
The Cheshire Cat team are fantastic. They really care about understanding your business and doing a great job. Each time they send me some posts to approve I'm always thrilled with the results - and with 20+ years marketing experience, I'm not an easy person to please! We've seen our followers steadily grow whilst we've been working with them - recommended!
Book a free chat. We'll have a look at where you are now and tell you honestly whether we can help.
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