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Google Ads that make money, not just spend it

Targeted Google Ads, Meta Ads and paid social campaigns. Built around what you actually sell, optimised on what actually converts. No bloated agency retainers.

5.0
57 five-star reviews

A few of the many businesses we've worked with, big and small

Working with UK businesses since 2016

5.0 ★★★★★ from 54 reviews
2016 Trading since
Daily Account monitoring, not weekly
£0 Hidden fees or markups on ad spend

What you'll actually get

Most PPC accounts we audit are leaking budget. Bad keyword match types. No negative keywords. Landing pages built for browsing, not buying. We rebuild from the ground up and report monthly so you can see exactly where every penny went.

Stop wasting ad spend

Most accounts have 30-40% wasted spend on irrelevant clicks. We find it, kill it, and reinvest in what's working.

Get leads in days, not months

PPC is the fastest channel there is. Switch on tomorrow, get qualified enquiries by the end of the week.

See what every quid earned

Conversion tracking set up properly so you know exactly which keywords, ads and landing pages drove the leads.

Rhiannon and Darren Birch, founders of Cheshire Cat Marketing
Meet the agency

Run by two people, who care a bit too much

Cheshire Cat Marketing is Rhiannon and Darren. We founded it in 2016 because we'd seen too many small businesses burn through agency budgets and end up with a slow site and a stack of invoices.

Your main point of contact is a senior person who stays with you throughout, involved in the work rather than relaying messages from a separate team. That's how we keep the standard high and the price honest.

  • Five-star rated, every review 57 reviews across Google and Facebook. Not one of them below five stars.
  • Award-winning Shortlisted more times than we can neatly list, and we've taken a good few home.
  • Everything done in-house No freelancers, no white-label, nobody you've never met touching your account.
  • Outspoken, honest support We'll tell you when something won't work, even when it'd be easier to take the money.
Read our full story
Google Ads & PPC work in progress at Cheshire Cat Marketing

Why PPC, and why now

SEO is brilliant but it takes months. PPC works tomorrow. If you need leads now, paid search is the fastest, most measurable way to get them. Even better, the data PPC generates feeds back into your SEO and content strategy.

The catch is most agencies treat PPC like a black box. Big monthly retainers, opaque reporting, no real engagement with what changed week to week. We work the other way round. Smaller monthly fee, full account access on your end, and a call whenever you want us to walk you through what we did.

Here’s a real one. We run the Google Ads for House of Oak, a Yorkshire furniture retailer. Their brand search returns around 22x, and Performance Max has held a steady 4.2x across the whole campaign. And these aren’t one-month spikes. They’re tracked over time and laid out in a monthly report the owner can actually read.

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The kind of results we get

Real numbers from real clients. Names redacted because not everyone wants their growth strategy public.

38% Average cost-per-lead reduction
2.4x Return on ad spend uplift
12d Average time to first qualified lead
Lead cost down 38% for a Cheshire service business

Lead cost down 38% for a Cheshire service business

Account rebuild, keyword strategy, landing page redesign, conversion tracking. Same monthly budget, dramatically more enquiries.

38% Lower CPL
2.4x ROAS uplift
156 Extra leads / month
Planning a Google Ads & PPC campaign

PPC strategies that actually work

Local services chasing phone calls, ecommerce brands chasing sales, the principles are the same. Match intent. Remove waste. Track everything. Iterate weekly.

  • Google Search Ads
  • Performance Max
  • Display & remarketing
  • Meta & Instagram Ads
  • Landing page builds
  • Conversion tracking setup
  • Negative keyword management
  • Monthly reporting
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What's in our Google Ads & PPC packages

Every project's different. We tailor what we do to what you actually need. Here's the toolkit.

Google Search Ads

Search campaigns built for intent. Tight match types, exhaustive negative keyword lists, ad copy that actually mentions what you sell.

Performance Max

Done carefully, PMax is gold. Done badly, it's a budget incinerator. We treat it as a tool, not a default.

Meta Ads

Facebook and Instagram campaigns. Audience research, creative production, A/B testing, retargeting flows.

Landing pages

Most ad accounts fail at the landing page. We build pages that match the ad, load fast, and ask one thing.

Conversion tracking

Proper tracking via Google Tag Manager, GA4 events, server-side conversions where it matters. Garbage in, garbage out.

Monthly reporting

What you spent, what you got, what we changed and why. Full account access so you can verify everything yourself.

Frequently asked questions

If we haven't covered it, just ask. The chat tab in the corner gets straight through to a real person.

What's the minimum ad spend you'll work with?

We typically take on accounts with at least £500/month in ad spend. Below that the management fee starts to eat too much of the budget. If you’re below that, we’ll happily set the account up properly and hand it over.

Do you charge a percentage of ad spend?

No. Flat monthly fee, agreed up front. Percentage-based fees create perverse incentives (the agency makes more by spending more of your budget). We’d rather just charge for the work.

Will I have access to my own ad account?

Always. We work in your account, never ours. You own the data, the ad copy, the landing pages, all of it. Walk away tomorrow and you keep everything.

Do you do Meta Ads as well as Google?

Yes. Facebook and Instagram, including paid campaigns and retargeting. Different platforms, different audiences, often complementary. We’ll tell you honestly which mix makes sense for your business.

How quickly will I see results?

Search ads can start delivering qualified leads within days. The first month is usually about gathering data, the second about optimising, by month three you should see consistent performance.

Can you work with our existing landing pages?

We can, but we’ll usually recommend rebuilding them. Most landing pages are built for general browsing, not paid traffic. A purpose-built landing page typically converts 3-5x better.

Five-star rated. Real clients. Real results.

We've been delivering for SMEs across the UK and Finland since 2016. Read what they actually say.

5.0
57 five-star reviews
Shanel Nwosu
Shanel Nwosu Google · a month ago

I just want to say, the guys over at Cheshire Cat Marketing are amazing! I couldn’t have asked for a better bunch of people to constantly be in contact with. Whether it was checking up on me and my business or being open to listening to my ever changing ideas! Everything in between too! I would recommend them to anyone wanting, social media or anything marketing wise for your business!

Megan Lawrence
Megan Lawrence Google · 3 months ago

I’ve just phoned and spoken to Rhi, who has been absolutely incredible! I phoned to cheekily ask for some advice, as I am fundraising for a charity event. She was incredible, offering advice, guidance and ideas. The support was truly incredible and has allowed me now to hopefully generate more publicity and support for the event I am supporting.I am in awe of her friendly disposition and her generosity of her experience.Her entire demeanour was approachable and supportive and offered a true unique perspective, whilst being situational and economically aware.So pleased, and touched to have had such a wonderful and postive interaction and would encourage anyone to use their services again.

Emma Radcliffe
Emma Radcliffe Google · a year ago

The Cheshire Cat team are fantastic. They really care about understanding your business and doing a great job. Each time they send me some posts to approve I'm always thrilled with the results - and with 20+ years marketing experience, I'm not an easy person to please! We've seen our followers steadily grow whilst we've been working with them - recommended!

Ready when you are

Let's talk about your google ads & ppc

Book a free chat. We'll have a look at where you are now and tell you honestly whether we can help.

Book a free chat

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