Logo design, brand guidelines, colour palettes, typography, brand voice. Cohesive identities that work across web, social, print and everywhere else.
A few of the many businesses we've worked with, big and small
Supporting businesses since 2016
A brand isn't a logo. It's the consistent visual and verbal language that makes your business recognisable across every touchpoint. We design brands from scratch and refresh tired ones, with proper guidelines documents your future team can actually follow.
Brands that don't look like every other agency template. Distinctive, considered, easy to remember.
Brand guidelines that cover web, social, print, signage. Future team members can apply your brand without guessing.
Brand voice guidelines, tone of voice examples, words you'd use, words you'd never use. Real character, not corporate-speak.
Cheshire Cat Marketing is Rhiannon and Darren. We founded it in 2016 because we'd seen too many small businesses burn through agency budgets and end up with a slow site and a stack of invoices.
Your main point of contact is a senior person who stays with you throughout, involved in the work rather than relaying messages from a separate team. That's how we keep the standard high and the price honest.
Most SMEs underinvest in brand. Logo from Fiverr, colours picked by guesswork, no guidelines document, designers and developers having to interpret what ‘on-brand’ means. Result: every touchpoint looks slightly different and the cumulative effect is forgettable.
Done properly, branding is one of the few things that compounds. The work you do now to define your visual and verbal identity pays back every time someone designs a piece of marketing, writes a social caption, or builds a new landing page. They’re not guessing. They’re following the system you set up.
And distinctive matters more than ever. AI-generated brand assets are everywhere. Stock photo aesthetics dominate. Standing out is harder, and worth more, than at any time in the last decade. The brands that invest in genuine identity get noticed.
Book a free chatReal numbers from real clients. Names redacted because not everyone wants their growth strategy public.
Dan Bateman had just qualified as a Health Coach and needed a new brand and website to launch his business properly.
Eight things every branding project covers. Foundation work that lasts.
Every project's different. We tailor what we do to what you actually need. Here's the toolkit.
Primary logo, secondary marks, favicons, logo variations for different contexts. Vector files, all formats covered.
Primary, secondary and accent colours with full HEX, RGB, CMYK and Pantone values.
Heading and body typefaces, weight hierarchy, sizing scale. Fonts designed for web and print.
Tone of voice guidelines with examples. Words to use, words to avoid, brand quirks, formality level.
Photography direction, illustration style, icon sets. Visual rules so every image feels like part of the same brand.
Full PDF brand book documenting everything. The reference any future designer or developer can follow.
If we haven't covered it, just ask. The chat tab in the corner gets straight through to a real person.
It varies hugely. It can be anything from seven days to eight weeks for a full brand identity from kickoff to final guidelines. Quicker for refreshes (logo update, colour palette tweak). Slower for complex multi-brand projects or when there’s a lot of stakeholder input to coordinate.
Yes, but we’ll usually advise against it. A logo on its own is just a graphic. Without typography, colour palette and usage guidelines, it’s hard to apply consistently. We’d rather quote for the smallest sensible identity package than ship a logo with no support.
Yes. Often more sensible than a full rebuild. We audit what’s working, propose targeted changes, modernise without breaking recognition, and document the new system. Refresh projects are typically half the timeline of full rebrands.
Yes, these can be included as an additional element. We can produce Canva templates so non-designers in your team can create on-brand content without help. Plus Instagram story templates, Facebook cover designs, LinkedIn banners. It’s best to discuss what you need during the initial consultation so we can send across a complete proposal.
Yes. Business cards, letterheads, invoices, brochures, signage, exhibition stands. Print-ready files supplied with bleed, crop marks, and full colour profiles. We can also project-manage printing if needed.
Yes. All source files (Figma, Illustrator, InDesign) are handed over at the end of the project. Plus exports in every format you might need (SVG, PNG, JPG, PDF, EPS). You own the work, you keep the files, you can take them anywhere.
Most of our clients use more than one service. Here's what tends to go together.
We've been delivering for SMEs across the UK and Finland since 2016. Read what they actually say.
I just want to say, the guys over at Cheshire Cat Marketing are amazing! I couldn’t have asked for a better bunch of people to constantly be in contact with. Whether it was checking up on me and my business or being open to listening to my ever changing ideas! Everything in between too! I would recommend them to anyone wanting, social media or anything marketing wise for your business!
I’ve just phoned and spoken to Rhi, who has been absolutely incredible! I phoned to cheekily ask for some advice, as I am fundraising for a charity event. She was incredible, offering advice, guidance and ideas. The support was truly incredible and has allowed me now to hopefully generate more publicity and support for the event I am supporting.I am in awe of her friendly disposition and her generosity of her experience.Her entire demeanour was approachable and supportive and offered a true unique perspective, whilst being situational and economically aware.So pleased, and touched to have had such a wonderful and postive interaction and would encourage anyone to use their services again.
The Cheshire Cat team are fantastic. They really care about understanding your business and doing a great job. Each time they send me some posts to approve I'm always thrilled with the results - and with 20+ years marketing experience, I'm not an easy person to please! We've seen our followers steadily grow whilst we've been working with them - recommended!
Book a free chat. We'll have a look at where you are now and tell you honestly whether we can help.
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