More searches now end with Google, ChatGPT or Gemini giving the answer straight out, and nobody clicking anything. Ranking first still matters. Being the source that gets quoted matters more, and we measure it before we sell it.
A few of the many businesses we've worked with, big and small
Supporting businesses since 2016
In the 28 days to 2 September 2026 this website ranked in the top three for 48 different searches. Those results were shown 5,076 times. They were clicked seven times.
That is not a ranking problem. Top three is as good as organic gets. It is what happens when something above the list, an AI answer, a row of adverts, the map, answers the question before anyone scrolls to the results.
So the question for your business is no longer only whether you rank. It is whether, when a machine writes the answer, it writes it from your page. We can measure that, and we can make it more likely. We will not pretend to guarantee it.
Book a free chatGenerative engine optimisation, AI search optimisation, GEO. The name is still settling. The work is not: make your answers easy for a machine to find, understand and quote, and know from your own numbers whether it is worth doing yet.
Search Console shows how many of your searches already end in an AI answer. We read that number with you first. If it is small, we say so and you keep your money.
Structured data, clear answers, one consistent identity across the web. It helps the search engine and the language model alike. We are not building you a second website.
A place in an AI answer is not bought and not controlled. What we can change is how easy you are to quote. Anyone promising the mention itself is guessing.
Six parts. The first one decides whether the other five are worth paying for.
Search Console's AI report shows how many of your searches already end in an AI answer, and whether you appear in it. Without that number the rest is guesswork, so it comes first.
What your customers ask before they buy. Longer and more specific than the keywords you are used to, and the thing a language model is trying to answer.
The clear answer in the first sentence, real figures, a visible source. An answer buried behind a metaphor does not get lifted.
Markup that tells a machine what is on the page: services, prices, reviews, questions and answers. The same work helps ordinary search.
Consistent details everywhere you appear, so a machine sees one company rather than several with similar names. This decides who gets mentioned.
How many searches end in an AI answer, whether you are in it, and what is happening to the clicks. Numbers, not promises.
If we haven't covered it, just ask. The chat tab in the corner gets straight through to a real person.
Ask for the number before you buy anything. Search Console has a report that shows how many of your searches already end in an AI answer. If it is small, this is not worth paying for yet, and we will look at it with you for nothing.
No, and nobody can. A place in an AI answer is not sold and not controlled. What we can change is how easily a machine finds your answer, understands it and can quote it. That is the work.
No. The same work serves both. Structured data, clear content and consistent business details help the search engine and the language model alike. We are not building two sites.
That is possible and sometimes right, if everything you sell sits behind a paywall, say. The markup that keeps content out of AI answers exists, and we will set it up if that is the better call for you.
Structured data fixes register in weeks. Whether you start being quoted is slower and varies by trade. We will not give you a number for that, because an honest one does not exist yet.
Measurement first, as a one-off. Then the fixes, then monthly tracking if the number says it is worth it. Ask and you get a figure on the call, not a range.
Most of our clients use more than one service. Here's what tends to go together.
We've been delivering for SMEs across the UK and Finland since 2016. Read what they actually say.
I just want to say, the guys over at Cheshire Cat Marketing are amazing! I couldn’t have asked for a better bunch of people to constantly be in contact with. Whether it was checking up on me and my business or being open to listening to my ever changing ideas! Everything in between too! I would recommend them to anyone wanting, social media or anything marketing wise for your business!
I’ve just phoned and spoken to Rhi, who has been absolutely incredible! I phoned to cheekily ask for some advice, as I am fundraising for a charity event. She was incredible, offering advice, guidance and ideas. The support was truly incredible and has allowed me now to hopefully generate more publicity and support for the event I am supporting.I am in awe of her friendly disposition and her generosity of her experience.Her entire demeanour was approachable and supportive and offered a true unique perspective, whilst being situational and economically aware.So pleased, and touched to have had such a wonderful and postive interaction and would encourage anyone to use their services again.
The Cheshire Cat team are fantastic. They really care about understanding your business and doing a great job. Each time they send me some posts to approve I'm always thrilled with the results - and with 20+ years marketing experience, I'm not an easy person to please! We've seen our followers steadily grow whilst we've been working with them - recommended!
Book a free chat. We'll have a look at where you are now and tell you honestly whether we can help.
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