A boutique marketing agency working with Blackpool SMEs across hospitality, tourism, leisure, entertainment, retail and other industries that understands the challenges you face
A few of the many businesses we've worked with, big and small
Blackpool runs on tourism, hospitality and leisure – hotels, attractions, food and drink, entertainment, and the seasonal businesses that live and die by how visible they are before the season starts. We work with clients in Blackpool across a wide range of industries, such as hospitality, property and retail.
Blackpool’s economy is unlike most of the North West – visitor-driven, seasonal, and intensely competitive online. Hotels, guesthouses, attractions, restaurants and leisure businesses are all fighting for the same searches, and the ones that win tend to have their bookings and local search sorted well before the crowds arrive.
We’re a boutique team that does the technical work properly and thinks outside the box – which is perfect for the highly competitive Blackpool landscape. Unique custom-coded websites that load fast and convert. Local SEO and a Google Business Profile that show up when visitors search. Ad campaigns timed around the season. Social media activity that attracts attention year-round. No account managers in the way – your senior contact stays with you throughout.
Blackpool runs on visitors: hotels, attractions, food and drink, conferences, and a season that decides the year.
Bookings are won months before arrival. Visibility has to be built in the quiet months, because by the time the crowds arrive the decisions are made.
The lights stretch the season well past summer. Businesses that market for autumn as deliberately as they do for July get a longer year.
Nobody books a restaurant, show or seafront hotel without reading reviews. Generating and managing them is marketing, not admin.
Pick what you need or hand the whole thing over. Most local businesses we work with use two or three services together.
Properly built WordPress, WooCommerce, Shopify and Magento. No page builders. Properly fast. The kind of site Core Web Vitals actually likes.
Find out more →Technical SEO, content, local search, link building. The slow honest kind that compounds over years.
Find out more →Campaigns built around what actually converts. Daily monitoring, monthly reports, no vanity metrics.
Find out more →Posting, replying, knowing when your audience is online. Real engagement, not bots and stock posts.
Find out more →Newsletters, welcome flows, abandoned cart sequences. The highest-ROI channel of the lot when it's done right.
Find out more →Blog posts and landing pages written by humans who get your business. UK-based writers, no AI slop.
Find out more →For Blackpool hospitality and leisure, search visibility is everything, and timing matters as much as ranking. “Hotels Blackpool” or “things to do Blackpool” get hammered in season, so the work has to be done in the quiet months to pay off in the busy ones.
That means the basics done early: a complete Google Business Profile, accurate citations, fast pages that convert browsers into bookings, social content designed to attract and retain interest, and genuine reviews that build trust before someone’s even visited.
Blackpool’s visitor economy pulls huge search volume with strong intent. Get your visibility and booking flow right before the season, and you catch it.
We don't want to blend in. We know your area is competitive and we create marketing content that will stand out.
We pride ourselves on our incredible feedback and strong client relationships. 100% positive. Read our reviews - they're real.
Rolling monthly retainers. If we're not delivering, you can leave. We retain clients by doing the work properly.
We build properly, refuse to use page builders on principle, and chase 0.2-second LCP improvements. The boring nerdy work pays off.
A snapshot of the kinds of Blackpool businesses we've helped grow online.
Same process for every project. Boring, predictable, no surprises.
Tell us what you're trying to do. We'll tell you straight whether we can help.
Honest scope. Clear pricing. No fluff.
We do the work. You see progress weekly.
Go live, then keep improving. Regular reporting with actual numbers.
We work with SMEs across the UK. If your town's not listed, get in touch anyway.
No, but we do visit the area regularly and love it. Our founder is based in Northwich, which is about an hour away, and her team is spread across the UK. Most of the work we complete is remote anyway, and having a remote team means our overheads remain lower than those of a seafront agency. Clients tend to prefer that.
Yes. We get the seasonal reality – that visibility has to be built in the quiet months to pay off in the busy ones, and that hospitality lives or dies on reviews, social and search. We are also huge fans of Blackpool and visit regularly, both for work and pleasure.
Yes – a lot of them! For hotels, attractions and leisure, it’s usually a fast site that turns browsers into bookings, local SEO, review generation, attention-grabbing social content, clever email campaigns and well-timed seasonal ads. Getting found at the right moment is the whole game.
No, and most clients prefer it that way. Everything runs over video, so a quick question doesn't sit in a queue waiting for someone to be in the same room as you. We're Northwich-based and we know the Blackpool market, which matters far more to the work than where the meeting happens.
Web design starts in the low hundreds when paid in a single payment, but we also offer pay-monthly website options. Our ongoing retainer packages, such as social media support or SEO, typically start at a few hundred a month, but we can customise a package to fit your budget. You tell us your budget, and we can craft something that will fit perfectly.
We founded Cheshire Cat Marketing in 2016 after watching too many small businesses burn through agency budgets and end up with a slow site and a stack of invoices.
We work with businesses across the UK and into Finland and Sweden, and every bit of it is done in-house. Whoever you speak to first is the person doing the work, and they stay with you. Nobody is passing your messages to a separate team.
Five-star rated on Google and Facebook. No filtering, no pay-to-play, just honest reviews from real clients.
I just want to say, the guys over at Cheshire Cat Marketing are amazing! I couldn’t have asked for a better bunch of people to constantly be in contact with. Whether it was checking up on me and my business or being open to listening to my ever changing ideas! Everything in between too! I would recommend them to anyone wanting, social media or anything marketing wise for your business!
I’ve just phoned and spoken to Rhi, who has been absolutely incredible! I phoned to cheekily ask for some advice, as I am fundraising for a charity event. She was incredible, offering advice, guidance and ideas. The support was truly incredible and has allowed me now to hopefully generate more publicity and support for the event I am supporting.I am in awe of her friendly disposition and her generosity of her experience.Her entire demeanour was approachable and supportive and offered a true unique perspective, whilst being situational and economically aware.So pleased, and touched to have had such a wonderful and postive interaction and would encourage anyone to use their services again.
The Cheshire Cat team are fantastic. They really care about understanding your business and doing a great job. Each time they send me some posts to approve I'm always thrilled with the results - and with 20+ years marketing experience, I'm not an easy person to please! We've seen our followers steadily grow whilst we've been working with them - recommended!
Same prices wherever you are. We don't charge more because of your postcode.
Priced per account, because ad budgets differ too much for a menu: Google Ads , Social media , Email
Free, no commitment. We'll listen, give you honest advice, and tell you whether we're a fit.
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