Working with Stoke SMEs across pottery, manufacturing, hospitality, retail, and trades. Proper marketing that works, no long contracts or inflated prices. Run from Cheshire, an hour up the road.
A few of the many businesses we've worked with, big and small
Stoke-on-Trent’s an interesting market. Strong industrial heritage, a creative pottery sector that’s reinventing itself, growing manufacturing and engineering, and a hospitality scene that’s worth more attention than it gets. We’ve been working with Stoke clients for years, mostly in trades, manufacturing, retail, and ecommerce.
Stoke’s not Manchester or Birmingham, and that’s a strength for the businesses that lean into it. Less crowded local SEO, less expensive ad auctions, more opportunities on social media, customers who respond well to brands that feel properly local rather than templated.
We’re a boutique marketing agency that does the technical bits properly. Properly built websites that load fast on dodgy 4G in the middle of nowhere. Local SEO that actually moves the needle on “plumber Stoke” or “pottery shop Hanley”. Ad spend measured against real enquiries, not vanity metrics. Social media content that builds a community that cares. Content that actually gets read.
Stoke is the Potteries: ceramics heritage that still trades, six towns rather than one centre, plus logistics and a large digital employer on the doorstep.
The pottery names still sell, increasingly direct and online. For makers that's ecommerce: fast product pages, proper product SEO and a checkout that works.
Stoke's polycentric layout means 'near me' searches behave differently here. Local SEO has to cover the towns people actually search for.
Beyond ceramics there's a solid industrial base. B2B buyers research online, so credibility and digital presence decide the shortlist.
Pick what you need or hand the whole thing over. Most local businesses we work with use two or three services together.
Properly built WordPress, WooCommerce, Shopify and Magento. No page builders. Properly fast. The kind of site Core Web Vitals actually likes.
Find out more →Technical SEO, content, local search, link building. The slow honest kind that compounds over years.
Find out more →Campaigns built around what actually converts. Daily monitoring, monthly reports, no vanity metrics.
Find out more →Posting, replying, knowing when your audience is online. Real engagement, not bots and stock posts.
Find out more →Newsletters, welcome flows, abandoned cart sequences. The highest-ROI channel of the lot when it's done right.
Find out more →Blog posts and landing pages written by humans who get your business. UK-based writers, no AI slop.
Find out more →The fundamentals matter even more in Stoke than they do in the bigger cities. A fast, accessible website. A Google Business Profile that’s actually maintained. Social content that is on-brand, consistent and value-led. Local citations that are accurate. Ads built around what converts rather than what looks good. Emails that do more than sit unopened in inboxes.
Stoke’s economy is rebuilding – regeneration around the city, the ceramics heritage brands going direct-to-consumer online, and a growing base of independents. Getting the fundamentals right locally means turning up for the searches that actually bring enquiries, showing up on social media feeds with content that converts, in a market that’s on the way up.
At Cheshire Cat Marketing, we bring creativity and out-of-the-box thinking to all our projects. We are straight talkers who would rather tell you that your website is a mess than skirt around the issue, and we pride ourselves on driving clear ROI. Our clients don’t get passed around either – their main point of contact stays with them throughout – a senior team member, directly involved in the work. No freelancers, no offshore workers, no account managers in the way, no jardon.
We don't want to be boring or blend in. We know your area is competitive and we create marketing content that will stand out.
We pride ourselves on our incredible feedback and strong client relationships. 100% positive. Read our reviews - they're real.
Rolling monthly retainers. If we're not delivering, you can leave. We retain clients by doing the work properly.
We build properly, refuse to use page builders on principle, and chase 0.2-second LCP improvements. The boring nerdy work pays off.
A snapshot of the kinds of Stoke-on-Trent businesses we've helped grow online.
Same process for every project. Boring, predictable, no surprises.
Tell us what you're trying to do. We'll tell you straight whether we can help.
Honest scope. Clear pricing. No fluff.
We do the work. You see progress weekly.
Go live, then keep improving. Regular reporting with actual numbers.
We work with SMEs across the UK. If your town's not listed, get in touch anyway.
Our founder is based in Northwich, Cheshire – about an hour up the road – but we do have team members in the Stoke area. We work with Stoke clients regularly and visit when it helps. Most prefer the lower overhead to having an office in the centre.
Yes – really well! We’ve worked (and still work) with multiple Stoke-based clients across manufacturing, trades, hospitality, retail, and ecommerce. The local audience, the competition, the rhythms of the market – it’s familiar territory.
Yes. Independent makers and established brands both. Most need a mix of ecommerce, social media and content marketing. We’ve built and run all three.
Unfortunately, we hear this a lot. Marketing agencies aren’t all the same, and many of our clients have had negative experiences with other agencies. It’s part of the reason we only have a 30-day notice period – to reassure those who’ve been let down before. Communication is a big deal for us, and we can talk as often as you need. Some clients have a monthly reporting call as standard, plus whatever else crops up in between, while others have WhatsApp groups where they can catch up and share pictures with the team in real-time. We also have a client portal and a social media portal where you can easily speak directly with your main contacts. For us, it’s all about being easy to reach and there when you need us. Need a quick chat? We can simply send over a Zoom, and nobody loses a morning to travel.
Web design starts in the low hundreds when paid in a single payment, but we also offer pay-monthly website options. Our ongoing retainer packages, such as social media support or SEO, typically start at a few hundred a month, but we can customise a package to fit your budget. You tell us your budget, and we can craft something that will fit perfectly.
We founded Cheshire Cat Marketing in 2016 after watching too many small businesses burn through agency budgets and end up with a slow site and a stack of invoices.
We work with businesses across the UK and into Finland and Sweden, and every bit of it is done in-house. Whoever you speak to first is the person doing the work, and they stay with you. Nobody is passing your messages to a separate team.
Five-star rated on Google and Facebook. No filtering, no pay-to-play, just honest reviews from real clients.
I just want to say, the guys over at Cheshire Cat Marketing are amazing! I couldn’t have asked for a better bunch of people to constantly be in contact with. Whether it was checking up on me and my business or being open to listening to my ever changing ideas! Everything in between too! I would recommend them to anyone wanting, social media or anything marketing wise for your business!
I’ve just phoned and spoken to Rhi, who has been absolutely incredible! I phoned to cheekily ask for some advice, as I am fundraising for a charity event. She was incredible, offering advice, guidance and ideas. The support was truly incredible and has allowed me now to hopefully generate more publicity and support for the event I am supporting.I am in awe of her friendly disposition and her generosity of her experience.Her entire demeanour was approachable and supportive and offered a true unique perspective, whilst being situational and economically aware.So pleased, and touched to have had such a wonderful and postive interaction and would encourage anyone to use their services again.
The Cheshire Cat team are fantastic. They really care about understanding your business and doing a great job. Each time they send me some posts to approve I'm always thrilled with the results - and with 20+ years marketing experience, I'm not an easy person to please! We've seen our followers steadily grow whilst we've been working with them - recommended!
Same prices wherever you are. We don't charge more because of your postcode.
Priced per account, because ad budgets differ too much for a menu: Google Ads , Branding , Email Marketing
Every service below is available in Stoke-on-Trent. Same team, same pricing, wherever you are.
Free, no commitment. We'll listen, give you honest advice, and tell you whether we're a fit.
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