Sammy Birch
Why We Love Emoji Marketing
In celebration of World Emoji Day on the 17th July, we thought we’d share our love for all things emojis with you. Emojis might look hella cute, and they might help you express your thoughts and feelings, avoiding the risk of coming across rude or serious to your friends and family, but they are so much more than that too.
What you might not know is that emojis are also a fantastic marketing element. That’s right- with the help of emojis, you can drive better engagement, and well, look a lot more approachable and fun as a brand too. If you want to know how then continue reading.
Today, we’re going to explore why the team here at Cheshire Cat Marketing loves including the occasional emoji into marketing campaigns, and how it can benefit any type of business. We guarantee that once you read this blog, you won’t want to send another sentence without an emoji in ever again.
The Power of Emojis
As a little introduction, we thought we’d establish why emojis are important, not just in marketing, but in day-to-day life too. Yes, it’s not crucial that you use an emoji in every text or status, but by doing so, you reduce the risk of setting an unwanted tone. There are over 3,204 emojis in the Unicode Standard keyboard. If you’re telling us that you can’t find one to help make your point, we don’t believe you.
Did you also know that over 900 million emojis are sent every day via Facebook Messenger alone? And 92% of the online population uses emojis daily? Well, we definitely aren’t the only ones who enjoy pairing an emoji with a post to help set the tone.
Using Emojis In Your Marketing Campaign
Digital Marketing, as you may already know, is a wondrous place, and somewhere for your brand to be extra creative, especially if your brand is laid-back and keeps to trends. Although you still want to inform, engage and entertain within your content, it is very much dependent on your audience.
That’s not us saying that emojis can’t be used for any audience, but it all comes down to the type. You definitely wouldn’t see a unicorn emoji 🦄 pop up on a Telecoms company’s Facebook after all. However, a telephone emoji would still work a treat.
Emojis can be used in press releases, social media posts, email marketing, web content and even blogs. They can basically be used anywhere, but with good reason of course. Even though we’ve covered all grounds, emojis are especially helpful within your social media campaigns.
Emojis Within Social Media
Emojis are a powerful tool to use within social media marketing; especially for platforms such as Twitter which limit your text input. Emojis are highly advantageous because they allow you to convey more information using less characters.
An example would be “Is it 🍸🍸🍸 o’clock yet?” for a pub who’s promoting their new cocktail menu. It is said that 57% of Facebook posts get more likes, and 33% drive more shares and comments when they contain emojis. For Instagram, the engagement increases by 48%, and 25% for Twitter. Those whopping statistics prove our point.
Emojis Within Email Marketing
Emojis can also play an important part in your email marketing. When you receive an email that’s subject line contains a combination of emojis, wouldn’t you agree that this grasps your attention more than plain text? If you’re a business, your consumer response will rocket because your emails are somewhat more appealing; thus, your emails are more likely to be read, conversions are more likely to be made, and sales are more likely to happen.
Emojis for Brand Voice
That’s not where the power of emojis ends. Following on from our previous points, your brand’s voice is instantly more approachable and positive. Once your audience is drawn to your use of emojis, they will also be presented with a friendly, approachable brand image.
Non-emotional and robotic automated content will not deliver you with the needed response. By adding emojis to your posts and marketing campaigns, your brand instantly becomes more relevant and person-centred. You will be encouraging connections and that level of relationship that your brand needs with its consumers to enforce loyalty.
Emojis are a type of visual communication. Without them, your brand may seem monotone and will not be keeping up with the times. Take it from your consumers; they would much rather connect with a brand that they relate to and one that catches their attention at first glance!
Do you understand why we love emojis now? Its time that you started taking full advantage of this marketing element so that you can give your social media and email marketing that boost it needs. If you’d like further advice on how you can improve your online engagement or presence, please don’t hesitate to get in touch with us today.
We focus all of our attention on small to medium businesses in the UK who need that boost in their digital marketing campaigns in order to encourage brand awareness and B2B or B2C bonds. Like you, we want to see you thrive, and we pride ourselves on offering a flexible and affordable solution for all businesses – no matter the budget.
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