Shannon Mugford
Why SME’s & Start-Ups Need A Fully Rounded Agency
- August 25, 2019
- , 12:50 pm
- , Marketing
With more marketing agencies crawling out of the woodwork, it can be confusing when trying to decide which would complement your brand the most. There are digital marketing agencies, influencer marketing agencies, PR agencies, SEO agencies and even social media agencies, so it can become overwhelming, to say the least.
SME’s & start-ups can often find themselves compromised when they look for a senior hire or an agency to help them master their complete marketing strategy. Permanent hires can often have very narrow experience and exposure, leading to additional hires to fill in the gaps, and agencies may only specialise in a specific area. There are some agencies, however, like here at Cheshire Cat Marketing, who can provide a fully rounded service for you SME which covers many elements of the marketing mix – from Print & Website Maintenance to Social & Online Advertising- we don’t like to brag or anything.
With a full-rounded marketing agency, you may worry that you could miss out on the expertise advertised by other niche, specialised agencies. However, don’t fret, fully rounded agencies tend to have a robust team of individuals from a range of backgrounds and experiences. This allows them to be flexible and adaptive to the changes of a clients’ needs; something a permanent hire or niche agency would struggle to do. For more information on why you should choose a fully-rounded agency, continue reading.
Knowing More Is Key
You know your business, your market and your customers better than anyone. That’s why you must partner with an agency that can offer personable service. Choosing a smaller, independent agency can often mean you’ll be on a smaller roster of clients and have a more engaging experience from your marketers- have we convinced you yet?
Working with a well-rounded agency means that as your marketing needs change, for instance, the macro-environmental factors that require your business to adjust its focus, they will have the resources to adapt without the need to secure further resources.
For larger companies, hiring multiple specialised niche agencies makes a lot more sense. Each of those agencies is highly experienced at the limited services they offer; however, it is likely to be more costly. In addition to the higher cost involved in working with multiple agencies, there is also the issue of communication.
It can become overwhelming, ensuring that all of the agencies are working together in tangent and that projects move forward without a hitch. This is one of the reasons that SMEs & start-ups prefer to work with fully rounded marketing agencies; they don’t spend as much hiring them, and they work directly with one partner.
A marketing agency is there to highlight new opportunities while perfecting your current strategies. If you run a business providing home-cooked meals that are delivered to your customers every day, you may be running printed ads targeting locations with a high density of elderly readers. However, the research whizz’s that we are can identify new opportunities, channels and target demographics; LinkedIn campaigns, a previously neglected avenue, could work to your advantage as it’s thriving with busy business people who could afford to splash out on hearty food that they wouldn’t have time to prepare themselves.
Trial and Error
There’s no denying that marketing is often a case of trial and error. You or your agency may have tested unexplored waters and discovered them to be full of sharks. Mistakes must be made in order to explore your businesses marketing potential fully, but that’s not a bad thing; risks are a big part of marketing, and if you think of great campaigns such as the infamous Apple Superbowl advert, that was undoubtedly a risk.
The expense of the prime-time slot alone is enough to terrify marketers! Then factor in that their product was nowhere to be seen; it broke all of the conventional rules of marketing, but it was undoubtedly a success, and it helped to build the iconic brand that thrives today.
We aren’t recommending all SME’s get prime-time adverts to shock their audience, but this is an example of trial and error going right. With a marketing agency, you aren’t starting your journey from the starting line; you have a team of experts who have already tried new ideas in other ventures who can add valuable insights, ensuring fewer errors and more successes.
If you need a marketing agency that can build campaigns around your needs, speak to Cheshire Cat Marketing and see how they think you can grow your presence with omnichannel campaigns. We promise to do the utmost to ensure that your business turns from a caterpillar into a butterfly.
