5 Reasons Why Your Business Needs Website Security

5 Reasons Why Your Business Needs Website Security

Has your business ever considered website security? You may be reading this and thinking, “Why would I need to worry? I only run a small eCommerce business! Scammers wouldn’t be interested in me”. 

Well, picture this: you wake up in the morning and find your website is directing visitors to a scam website, all your hard-earned SEO growth is gone, your customer’s payment details may have been compromised, and you have no idea what to do next.

Though these situations are rare, they do happen – and to businesses of all sizes! You are never “too small” to be the victim of a hacker. So, what can you do to safeguard your business and your customers? Invest in ensuring your website security is up to scratch.

Web security involves introducing some protective measures and protocols to safeguard your business and users from cybercriminals and threats. Hackers and cybercriminals target vulnerabilities in a site’s security defences to control systems, access data, and steal valuable resources. So, it’s vital that you install robust web security software to ensure this doesn’t happen to your site. Nobody wants to deal with stolen data or ransomware, right?

Still not convinced you need to worry? Here are a few reasons why small businesses need to install better web security or partner with an agency that can ensure their site is protected.

It is a legal requirement.

The Data Protection Act 2018 states that user information must be “handled in a way that ensures appropriate security, including protection against unlawful or unauthorised processing, access, loss, destruction or damage.” Therefore, it’s essential to install website security as it helps protect user data from being stolen and ensures you abide by the law as stated above.

If you have web security, you’ll make life so much easier for yourself! You can deal with any cyber-attacks efficiently and keep all of your information safe in the process. This information could include customer names, email addresses, credit card details, home addresses, and all other private details that must be kept confidential. Failure to comply with these rules could result in penalties in the form of fines. Don’t forget that there are many website security checkers available in this day and age, giving you complete peace of mind!

It creates brand trust.

Sites that don’t have an ‘https’ at the start of their web address but instead have ‘http’ are sites that don’t have an active SSL certificate. An SSL certificate is indicated by an ‘https’ and padlock symbol in the top left corner of your screen before the web address. It’s an encryption protocol that protects data transferred between servers and users.

When you click on a non-secure site from Google, a ‘NOT SECURE’ popup will warn users that the site cannot protect their information. But if you have web security installed and a valid SSL certificate, this won’t be an issue – therefore, you’re a much more reliable source! In addition, web security creates trust between customers and your business. So be smart and bolster your web defences – or else you may find yourself being breached!

It improves your SEO rankings.

The SSL certificate, one of the best website security software you can utilise, also helps improve your search engine rankings! This is because Google notices that your site is safe and secure, so it’ll have the green light to promote your content. If users see your site is protected, your overall traffic will be boosted, which in turn helps to boost your SEO score. For small businesses, this can make such a big impact!

If malware affects your site, the user experience is instantly diminished. Trust in your brand is gone, likely permanently. Malware affects your site’s ability to load content, distorts SERPs and could lead to manual penalties from Google. Google even adds ‘malicious website’ flags to stop users from accessing such a site to protect their data. That’s why web security is so essential for any business!

It increases your overall conversion rate.

Sites with more security offer much better optimisation than sites with less security. As a result, users will have a smoother experience and will be more likely to buy your products or services without issues. But, on the other hand, a bad experience will deter people from shopping with you, turning them to use one of your competitors!

Secure sites attract and retain customers. Please note, you mustn’t trust a non-secure site that asks you to enter any details to complete a transaction. This information could easily be stolen and shared without the site owner knowing. On the other hand, a secure site that asks you to enter details can be trusted as they’ll have robust protection measures in place.

It helps you to avoid costly service interruptions.

Cyber attacks that come from poor web security can see your networks fail. So, with the frequency and sophistication of cyber attacks skyrocketing, you must improve your web security to avoid such matters. In addition, your business could lose significant amounts of money due to this lack of security. That’s why it’s a no-brainer to invest in web security maintenance regularly.

If you do so, you can save significant amounts of money. It goes without saying that an investment in web security is wise since it could help you avoid disaster via a cyber attack. Customers who catch wind of a cyber attack putting them at risk will instantly move to a competitor – and you could potentially face legal action. So do yourself a favour and install web security; you won’t regret it!

So, do you need help with your business’s website security?

Then you’ve come to the right place! Our team of website experts have designed and developed countless websites for clients in a variety of sectors and we pride ourselves on not only making beautiful, modern, customer-focused websites, but ones that prioritise security and safety for our clients and their customers. 

With our maintenance packages, we take care of everything from applying content updates and refreshing imagery to ensuring the sites’ technical functionality and security systems are always running smoothly.  

If you’d like a free marketing consultation with us or guidance on website security, please get in touch by sending us an enquiry, and one of our experienced team members will happily advise you!

FAQs About Website Security

The Data Protection Act 2018 is a UK law that governs the processing of personal data. It ensures that personal information is handled securely and used appropriately. For website security, it mandates that user data must be protected against unauthorised access, loss, or damage, making compliance essential to avoid legal penalties and protect user trust.

An SSL certificate encrypts the data transferred between your website and its users, protecting it from interception by malicious entities. This security measure is indicated by ‘https’ in your web address and a padlock icon in the browser. Additionally, Google prioritises secure sites in search rankings, so having an SSL certificate can improve your website’s SEO, leading to better visibility and more traffic.

Without web security, your website is vulnerable to cyber attacks, which can lead to data breaches, loss of customer trust, and financial penalties. Additionally, your site may suffer from reduced SEO rankings and could be flagged as malicious by search engines, leading to a significant loss of traffic and revenue.

Web security enhances user experience by ensuring that transactions and personal data are protected. When users see that your site is secure, they are more likely to trust your business and complete purchases. If your site is not secure, users may abandon their shopping carts and choose competitors, negatively impacting your conversion rates.

To maintain robust website security, you should install and regularly update an SSL certificate, use strong passwords and enable two-factor authentication, and keep your website software and plugins up to date. Conduct regular security audits and vulnerability scans to identify and address potential threats promptly. Educating your staff about cyber security best practices is also crucial. Finally, consider partnering with a professional company to ensure ongoing protection and maintenance, which can help you stay ahead of potential cyber threats and protect your business and customer data effectively.

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