How To Improve Your SEO Five Simple Steps

How To Improve Your SEO: Five Simple Steps

As a leading SEO marketing agency, we are continuously on the hunt for new and innovative ways to improve our clients’ SEO performance. Whether you are a start-up with a fresh new website or an established business who is struggling to grow their ranking in a competitive industry, SEO is an ongoing challenge, but when gotten right, it’s certainly worth the time and effort. 

With that in mind, we wanted to give you some insight into ways that you could improve your rankings. Here are five simple but very effective SEO hacks that’ll help you to succeed on Google SERPs.

5 SEO Tips You Need to Implement ASAP

Relevant Content Is Key

Relevant content doesn’t just refer to discussing current topics and trends but also to content that speaks to your audience. Tell relatable stories, validate your audience’s opinion, give advice and tips or spin your content so it challenges the views of others and offers a different perspective. It’s all about valuable content that sparks curiosity and encourages people to read. Plus, if your content is interesting, readers may want to share it with their audience to gain further opinions, helping your rankings and reputation.

Google’s algorithm is pretty clever at noticing how much time people spend reading and navigating the content on your website. It helps to show Google how reputable, exciting and reliable your business is, strengthening your position as a thought leader and pushing your site up the listings. Other websites may even backlink your content if they find it informative or insightful to their audience!

It’s Time for Internal and External Linking

As touched on above, we had to mention the dreaded topic of ‘backlinking’; that crafty little addition to a piece of content can boost SEO on your article or webpage, as well as your website in general. Add ‘internal links’ into your content to direct readers to other pages of your website, AND add ‘external links’ that lead your readers to other reputable websites that back up a fact or claim you’ve made within the content. But remember, make sure the website you’re linking to isn’t owned by a competitor and that it has a high DA (domain authority)!

Why do we do this? To give ‘link juice’ to your website and content. Google wants to direct traffic to websites that put their audiences’ needs first, and by backlinking, you are simplifying their customer journey – providing easy access to other relevant URLs. Every third-party link to and from your website also shows search engines that you are trustworthy, knowledgeable and respected by others online.

What About Videos?

The global phenomenon of TikTok is thriving, and there is no doubt about the marketing power of video content, but can it help your SEO? If you implement a ‘how to’ or product review video into your content, this could even bag you a ‘rich snippet’. What’s a rich snippet, you ask? The video, for instance, could appear at the top of page one on Google because you’ve added even further value to your content. Rich snippets tend to have higher click-through rates than standard snippets too. As many people are visual learners, they can gain a lot just from a clear and simple video.

It’s also worth noting that video content can improve your site’s dwell time, indicating to search engines that your website is high-value and engaging. As a result, your site can climb the rankings and be shown to more people.

Don’t Let Others Upstage You

Do you know what your competition is doing? Well, you certainly should! Not only can it give you that much-needed inspiration if you’re lacking creativity, but it can also give you clarity on how you can do better. What are they doing well? What aren’t they doing well? Does their website have video footage? What blogs are generating the best SEO response? Do they utilise infographics? Do they have a location page? Completing a competitor audit allows you to leverage what you learn and take your content to the next level. Remember, there is plenty of software out there that can help you monitor their SEO, too!

Don’t Stuff It!

Keywords are a big part of SEO, but there has to be a balance between being keyword and consumer-focused. Keyword stuffing your content is one of the worst things you can do in the eyes of your customers and search engines! It is also one of the easiest ways to mess up your SEO efforts. Google hates it when you create content that is packed with excessive keywords, especially if they’re not included naturally. Keep your content long-form, naturally optimised with low competition, high-traffic keywords and supporting media (but not too many images & videos!), and you’ll be good to go. There is a fine line between SEO-friendly and over-optimised – keep readability your focus to toe the line carefully.

SEO Not Your Forte?

Don’t fret; the Cheshire Cat Marketing team have your back. As a highly experienced SEO marketing agency, we know exactly what to focus on for long-lasting results and can help you spot areas where you can make big improvements. We can also go beyond just SEO and craft comprehensive packages around your needs, including elements like bespoke PR, PPC Support, SEO, Web Design, Social Media and Content Marketing. You can deal with one agency for everything, ensuring a consistent tone of voice and styling which can result in improved results. 

So, if you want to partner with an agency that delivers results fast and effectively, you’re in the right place. Book in for a free marketing consultation with us by sending an enquiry via our online form or by calling 01606 251036, and one of our experienced team members will happily advise you!

FAQs About SEO

SEO (Search Engine Optimisation) is the practice of optimising your website to increase its visibility when people search for products or services related to your business in search engines like Google. The higher your pages rank in search results, the more likely you are to attract new customers to your business. It helps you reach your target audience without paying for ad space.

Well, this is a little confusing, but to simplify it – search engines use complex algorithms to crawl, index, and rank web pages. They consider factors like website content quality, keyword relevance, site speed, user experience, mobile-friendliness, and inbound links. 

SEO is a long-term strategy. Typically, it can take several months to a year to see significant results. This timeline depends on various factors, including the competitiveness of your industry, the quality of your content, and the effectiveness of your SEO strategy.

This depends on your skill level, how much spare time you have and the complexity of your website. Basic SEO can be done by anyone willing to learn, but more complex sites and competitive industries may require the expertise of an SEO professional. If you have the time and interest to learn about SEO, there are plenty of resources available. However, hiring a professional can save time and potentially provide better results, especially in competitive sectors.

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