Small Business SEO Services
Why Do I Need SEO For My Small Business?
‘Google’ has been acknowledged as a verb in the Oxford English Dictionary since 2006, and it’s fair to say we now live in an era where search engines are an undeniable part of everyday existence for the average person. People have been ‘googling’ answers to their needs in their multitudes every single day across various search engines for years, and this phenomenon is growing and expanding to include voice searching which links to search engines too.
In to the search engine goes a question, and out pops the answer. The real question is, is your business showing up for people to see when they are searching for a product or service? If not, the moment has passed, they’ve clicked on a different website to purchase what they need, you’ve just lost out to a competitor and missed an opportunity to convert your customer online.
How does SEO work?
SEO is more tortoise than hare. This means that, no, you will not see an immediate improvement the moment you begin to think about SEO. Instead, see SEO as an investment in the long-term future of your business (a bit like a bank account with an investment that gains value with age). Marketing agencies that promise to get you on page one of Google within a week are lying (putting it nicely)… SEO takes time, but it is well worth it for the scale of the return on your investment.
Enable yourself to continue to expand and grow by continually optimising your content to pitch yourself above your competitors and get seen by more real customers online. If your site is getting lots of traffic, but you’re not making sales, then you are not driving the right people to visit your website to enable conversions. SEO is a non-intrusive way of getting you in front of the right people at the right time – just as they are putting in keywords to a search engine relevant to what you have to offer.
Get your free SEO report today
Our SEO Process
January 1, 2014
1 | Technical Review & Analysis
Our SEO experts will start by thoroughly reviewing your website. We will identify problems and then develop strategies to improve your visibility online. We know what stops your website ranking more highly on search engines and we will target those weak areas first.
January 1, 2015
2 | Building Strategy
Through in-depth competitor and keyword research, we will build a strategy for your SEO. We’ll review the SEO strategies your key competitors are using online, find what is useful for them and then go above and beyond to help you pitch ahead of them and reach your customers first. We will find the keywords that are being used by your target audience online and ensure that you are ranking highly for those keywords. This strategy will help you to connect with local customers in local and organic search results.
January 1, 2016
3 | Optimisation
Local SEO, On-Page SEO, Content and Link building will help to optimise your business to rank more highly on search engines. The actual structure, (UX) user experience and backlinks associated with your site are a major ranking factor when it comes to SEO. We will use white hat techniques to boost your authority and search visibility. We’ll optimise your web pages for relevant keywords and expand the authority of key web pages through performing strategic site-wide internal linking and on-page content reviews.
January 1, 2017
4 | Refinement
SEO is an ongoing investment. It isn’t just a case of going through your on-page content and throwing in a few keywords. We continuously monitor the SEO performance of your website so that we can keep you ahead of your competitors. Regular refinement means that we can adjust and tweak our strategy, when necessary, so you’re always reaching your optimal potential. We’ll run monthly technical audits, make on-page adjustments and work on link building.
January 1, 2018
5 | Reporting & Reviewing
What worked and what didn’t? We will report back on what is working well through your SEO so that you can see the effectiveness of the campaign. In your monthly report, we will give details of website traffic statistics and your current rankings on major search engines. We will listen to your views and keep you up to date with the next phase of our SEO strategy.
Why Cheshire Cat Marketing?
We utilise the very best of platforms
Don't just take our word for it.
Get in touch with our small business marketing experts.
Tell us your story. We would love to chat about your small business and your plans for the future which is why the first meeting with us is always free. We can schedule in a conversation either over the phone or on google hangouts (or face to face if you are local!).
We offer flexible, affordable marketing support for small businesses. We currently work with clients across Chester, Northwich, Warrington, Sandbach, Chester, Knutsford, Middlewich, London and across the wider UK.
We use online collaboration tools like Slack, Skype, Dropbox and Google Drive/Docs/Sheets to enable us to work seamlessly with contacts further afield, keeping travel and expenses to a minimum for both us and you.
No hidden costs, required extras or unexplained fees. You tell us what you want and we give you a price.
We believe that there’s no merit in a ‘one-size-fits-all’ and will build packages around your needs.
Unlike other digital marketing agencies we cut out the jargon (hallelujah) and speak in plain English.