Shannon Mugford

Shannon is a Marketing Executive and Brilliant Blogger for Cheshire Cat Marketing. She has always been a writer at heart, and with her down to heart personality and adaptable style of writing, she is able to portray businesses in the most effective way so that their social media, blogs and web copy is able to reach their full potential. She is currently living at home while she prepares to explore the world. She aspires to have a home full of dogs and a kitchen full of chocolate.

Engagement Strategies for Your Next Product Launch

Product Launch Engagement Strategies

In consumer goods, about 85% of new products fail. Therefore, product launches are an important marketing strategy for any business to promote their products to potential customers in order for them to succeed. Like on a first date, the first impression is crucial.  If your prior product launches have been minimal in their success, or …

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How to Use Video Marketing on a Budget

Video Marketing on a Budget

87% of online marketers are using video content to advertise their products, services and business. To keep up with this latest trend, you should try and incorporate the moving image into your next marketing campaign. Though it may seem like a costly investment, video marketing is possible even on a small budget.  If you are …

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