5 Ways To Optimise Your TikTok Content
Since merging with and taking over from Musical.ly back in 2018, TikTok has quickly become one of the world’s most popular social networking apps. The video-sharing platform notably gained momentum during the Coronavirus pandemic, becoming the most downloaded app worldwide in the first quarter of 2020. Despite its rivalry with the Trump Administration – the former president Donald Trump’s attempt to ban the app, which resulted in the platform suing in retaliation – TikTok has maintained its demand, now sitting at over one billion active users per month. The hit app is most admired for its diversity, allowing users to produce videos from 5 seconds to 10 minutes long relating to anything from mental health, food recipes, LGBTQ+ content, fashion, etc.
Many business owners think they have to do silly dances or lip-syncs to succeed on TikTok, but that is not true. Although commonly affiliated with 16-24 year-olds, TikTok has also become a platform that businesses can utilise to gain exposure and grow their brand. Unfortunately, many businesses aren’t sure what to actually create and waste time making videos that aren’t relevant to their target demographic or engaging.
Here are five ways in which you can make sure that you create content that turns your TikTok account into a successful marketing channel:
Closely monitor trends & audio clips that are gaining traction.
Although it may seem like an impossible endeavour to monitor what is popular amongst one billion users on Tiktok, trends are actually pretty simple to identify. Pro-tip: your ‘For You’ section will do most of the work for you. The ‘For You’ section of TikTok (depending on which side of the app you’re on, i.e. fashion or health) will usually show you the most relevant and popular videos in this industry thanks to its algorithm, some of which will be related to hashtags or accounts you currently follow. If you keep scrolling through this explore tool, you will come across at least one or two users that have utilized the same audio. If you click on the audio at the bottom of the video, it will reveal the exact number of videos using that sound. Once you have identified a trend, you can think of ways in which your product or business can relate to this audio.
Think of TikTok as being similar to LinkedIn.
The epitome of interconnectivity, TikTok is an efficient way for you to connect with like-minded people and/or businesses. Be sure to follow accounts that interest you or market similar products the same way you would on LinkedIn. For example, if you are a small business owner trying to gain more exposure, follow other small business owners and look at how other users engage with them. Then, use them for inspiration to enhance your own content. From a business perspective, analyze which videos work and don’t work. Which videos have gone viral? Which videos have flopped? Why? Which videos hold a lot of likes and comments? Are viewers responding in a positive way? These are all questions that will aid you in creating content that will appeal to your target audience.
Collaborate, but be smart about it.
TikTok is most renowned for its overnight sensations: Addison Rae, Charli D’Amelio, JoJo Siwa, etc. Users of TikTok are a lot more likely to respond well to celebrity endorsements. Unsurprisingly, it is extremely common for brands/businesses to collaborate with influencers to advertise their products. Joining forces with popular creators could help exponentially with audience reach. Be intentional with your collaborations; work with influencers who have a similar target audience that will be interested in what you are selling – be it a product or yourself.
Use simple hashtags
If exposure is your main aim, hashtags are essential when positing TikToks. Hashtags will amplify your viewership, potentially resulting in an influx of new followers. Be sure to use hashtags relevant to your posts, as this will be most effective when gaining the right following and traction. If you use popular hashtags simply because they are popular, your posts may be less likely to stand out, and it could make it harder to find both your niche and your target audience.
Make your posts interesting but concise.
The appeal of TikTok for most users is the concise short bursts of entertainment. Advertisers have, on average, 2.5 seconds to grab viewers’ attention, and TikTok is arguably no different. Although the app now allows you to film a video up to 10 minutes long, it is ambitious to maintain users’ attention for that long. Make sure that your posts are visually appealing and articulate the essential information viewers need in the space of time you select. Facetheory is an excellent example of a business whose posts are simple and effective. The skincare brand has a post for every one of its products that displays the product being used, the ingredients they contain, and which skin type the product is most suitable for. It is simple but informative.
Here at Cheshire Cat Marketing, we can help you grow your business over TikTok and other social media platforms. Whatever your goals are, Cheshire Cat Marketing is committed to growing your online brand. For more information on our services, get in touch with us today.
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