3 Things You Need To Fix On Your Website

Too much information

Imagine you are your own customer browsing the web for a particular service or product. You happen upon a promising website and click, only to be brought face-to-face with a huge wall of text asking a multitude of questions and bombarding you with useless info. No chance you’ll be staying there for too long, is there?

Sometimes, simplicity is indeed key. Especially when it comes to websites, you risk confusing and annoying your customers if you complicate things too much. Getting into their good books from the off and educating them as they go along will ensure a more positive outcome than if your site overwhelms them at the first step.

Web forms and pop-ups are an area that you may need to think over. Instead of throwing up something on-screen prompting your customer as they enter the site, keep in mind that you need a compelling and value-led call-to-action (CTA). If users are asked to do something before even acknowledging you as a solution to their problem, then, unfortunately, it’s likely that they won’t want to interact with you at all. So instead, send them through on a journey, discovering what you have to offer that others don’t and the benefits they will receive as a result. Then use an exit pop-up to keep them engaged with your brand if they are tempted to navigate away. For example, if you run a retail outlet and are trying to capture email addresses, offer an incentive like free shipping, or if you are looking for people to sign up to a course, offer them a free taster session or mini-course to download. This shows users that you care and leaves a positive imprint on them.

Making their experience feel more natural and less cluttered should be your number one priority when it comes to your website. Make sure you fully describe what you offer, what your USPs are and try to answer their questions before they even ask them. Spend time getting into the mind of your customer. Be extra attentive to their needs and wants. Put yourself in their shoes and plan out how they may think and feel, as well as what they may expect from your website. Only then will you be able to succeed with your website fully.

Don’t forget about mobile users

According to recent research by Formstack, 57% of internet users say they won’t recommend a business with a poorly designed mobile site. Given that mobile browsing accounts for approximately half of the web’s traffic worldwide, it is no surprise that companies need to cater their websites for this medium.

By now, you should have a fully functioning mobile version of your website. But is it up to scratch in terms of quality? Making sure every detail is aesthetically pleasing and mobile-friendly is very important for your users and your SEO. If particular text or images are out of place or don’t flow as well as the web version, then it is time to put these right.

Take advantage of the mobile scrolling features and how users perceive content on other popular platforms. Then, simplify things even further than before and ensure buttons are large enough for customer interaction. 

Consider incorporating videos where possible. For example, having short video clips that summarise your company’s aim helps to get your message across while keeping your traffic’s attention. Whatever it may be, you can always improve. Just know that mobile users are entirely different to web users!

We have seen plenty of businesses lack that much-needed flair others do when it comes to mobile websites. Try not to become one of the many who fail to convert customers due to their mobile viewing experience. Instead, look to overhaul it to retain those customers who are vital to the business’ success.

Make it as smooth as possible

Optimising your website will help give your customers the best experience possible. Nobody likes a slow, laggy website, do they? So you should do whatever is necessary to ensure your site does not fall into the same category. Target the issues that are causing the problem and insert a convenient and timely solution. Doing so will go towards providing that amazing customer service we all crave for!

Perhaps it’s those high-resolution images, large videos or the overabundance of text clogging the system. If so, it will be a pain for people to load the page, and they may simply navigate away rather than find the information they need. It can be frustrating and will end up pushing potential customers away – around 39%, in fact, according to Adobe.

Always remember to go with quality over quantity when it comes to your website. Trying to include pages, text or imagery that doesn’t add value, serves no purpose and doesn’t strengthen your brand’s persona is not wise. You want your potential customers to easily find the information they are looking for, but if you have multiple pages covering basically the same things, they will find themselves unsure how to navigate to find the information they need. If you focus on the customer journey, your users will have a more pleasant experience and be more likely to return in the future. 

Get help

If you feel overwhelmed with your website and need some support or guidance, or you simply cannot figure out why your search rankings aren’t increasing, then you have come to the right place! Our team at Cheshire Cat Marketing can help – whether it’s bespoke websites for affordable prices or on-hand technical support to dig out the bugs and speed up your site. Whatever you would like – be it e-commerce, business or something else – we would be glad to help you design it for desktop, tablet and mobile, while also taking into consideration your customer journey, SEO and brand guidelines.

If you would like to have a free marketing consultation with us, please get in touch. Send us an enquiry or call us on 01606 270 513, one of our experienced team members will be happy to provide you with advice.